Weclip Galuega Tau Fa'afaigaluega mo Vitio by Youngchan Lee and Hyeongji Kim

Weclip Galuega Tau Fa'afaigaluega mo Vitio by Youngchan Lee and Hyeongji Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Fe'avea'i Competition Category.

UʻameaFe'avea'i· 2022

Weclip Galuega Tau Fa'afaigaluega mo Vitio

by Youngchan Lee and Hyeongji Kim

Client: Weclip

A' Design Award Uʻamea Winner in Fe'avea'i Category

9,796

Verified Award Winner

Verify Award Status for #127772

View at A' Design Award Press Release Award Badge

Colors

The Design

About Weclip Galuega Tau Fa'afaigaluega mo Vitio

O le Weclip o se polokalame telefoni feaveai ua fuafuaina mo le fa'afaigaluega i mea tau vitio e ala i fa'amaumauga e le mafai ona suia (non-fungible tokens). O le fa'avae lea e tu'uina atu ai i mea tau vitio se tulaga o se aseta fa'atekonolosi, ina ia mafai ai ona umia, fefa'ataua'i ma fa'aaogaina se galuega ta'itasi e fai ma fa'afaigaluega. E la'u a'e e le au fatuga a latou vitio ma maua ai se fa'afaigaluega e toe fo'i mai, a'o mafai fo'i e le au matamata ona fa'atauina fa'amaumauga o mea tau i totonu ma maua ai se manuia e ala i le toe fa'atau atu. O le tekonolosi o fa'amaumauga e le mafai ona suia e fa'amauina ai le pule i luga o mea tau, ma fa'aitiitia ai le le mautonu i le fa'ailoaina o le tagata na fatuina fa'amaumauga fa'atekonolosi. O lo'o taumafai le Weclip e fa'ailoa mai le taua moni o mea tau i totonu, e ese mai fa'atupega mai fa'asalalauga ma lagolago.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Weclip Galuega Tau Fa'afaigaluega mo Vitio, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Weclip Galuega Tau Fa'afaigaluega mo Vitio e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Weclip Galuega Tau Fa'afaigaluega mo Vitio ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
Dimensions & Packaging: this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
Tags: nft, stock, video, content, invest
Production Technology: nft non fungible-token technology
Design Challenge: due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
Research: we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
Inspiration: the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).
Project Duration: the project started in april 2021 in korea and finished in june 2021 in korea
Operation Flow: simply upload video content and receive investment in content. earn capital gains by selling your content.
Team Members: motion designer : hyeongji kim
researcher : byeongho lee