O le mamanu Blue Frog Pa Ma Faleaiga e SIG Design o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Totonu.

UʻameaTotonu· 2022

Blue Frog Pa Ma Faleaiga

na mamanuina e SIG Design

Tagata Fa'atau: Blue Frog

Manumalo o le A' Design Award Uʻamea i le Vaega Totonu

19,745

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #127951

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Blue Frog Pa Ma Faleaiga

Blue Frog e maua ai mea'ai tunu ma cocktails. O le mamanu e manaʻomia e faʻaalia ai uiga faʻaonaponei a Amerika. Ina ia fausia se avanoa matala ma avanoa e faʻafeiloaʻi ai tulaga faʻaagafesootai eseese, ona mafai lea e tagata faʻatau ona maua se meaʻai fiafia. O le aganuu 100 shots tulaga ese e aumaia ai le fiafia ma le luʻitau i tagata faʻatau. O le mea lea, o le pa o le nofoaga autu vaaia e faʻasalalau atu le fiafia i le avanoa atoa. O mea eseese, tele-layered siepi ma faatufugaga teuteuga ua faʻaaogaina e fausia ai se avanoa maualuga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Blue Frog Pa Ma Faleaiga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Blue Frog Pa Ma Faleaiga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Blue Frog Pa Ma Faleaiga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Fua & Fa'apipi'i: The project area is 404 sqm.
Fa'ailoga: restaurant, bar, Modern American, artworks
Tekonolosi Gaosiga: Desktop research and on-site market research.
Lu'itau o le Mamanu: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Su'esu'ega: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Fa'aosofia: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Umi o le Poloketi: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Fa'agasologa o Galuega: /
Sui o le 'Au: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Fa'aaloaloga o Ata: Image #1-#5 photographer: Nick Sing