O le mamanu Science is O2 Tusi Aʻoga e Jaehun Kim o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Auro i le Vaega Tauva A'oa'oga.

AuroA'oa'oga· 2022

Science is O2 Tusi Aʻoga

na mamanuina e Jaehun Kim

Tagata Fa'atau: Visang

Manumalo o le A' Design Award Auro i le Vaega A'oa'oga

112,134

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #131223

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Science is O2 Tusi Aʻoga

O le Science is O2 o se faasologa o tusi aʻoga o le saienisi mo tamaiti aʻoga i le tulaga tulagalua, ogatotonu ma le aʻoga maualuluga. O luga o pito i fafo o tusi taʻitasi o loo iai se QR code e pei o se ki, e fesootaʻi atu i faamatalaga o le tusi aʻoga, faalauiloaga ma vitiō faasaienisi. O isi QR codes ua tuu i tafatafa o vaega autu i totonu o tusi, e mafai ai ona maua vitiō o suʻesuʻega faataʻitaʻi ma fesili faaopoopo. O le kofu matte, ata epoxy ma le iʻuga iila e maua ai se aafiaga matagofie e foliga tolu-itu. O tulimanu ua faataamilomilo mo le saogalemu o le taulimaina, ma o sootaga faakomepiuta e faalautele atu ai le aʻoaʻoina i tua atu o le itulau lomia.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Science is O2 Tusi Aʻoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Science is O2 Tusi Aʻoga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Science is O2 Tusi Aʻoga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Fua & Fa'apipi'i: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Fa'ailoga: workbook, science, O2, QR Code
Tekonolosi Gaosiga: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Lu'itau o le Mamanu: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Su'esu'ega: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Fa'aosofia: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Umi o le Poloketi: Launched in Korea in September 2021
Fa'agasologa o Galuega: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Sui o le 'Au: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Fa'aaloaloga o Ata: Visang Creative Design Lab, 20121