Baidu for the Elderly Galuega Autu: Polokalama Feaveaʻi e Baidu Meux

O le mamanu Baidu for the Elderly Galuega Autu: Polokalama Feaveaʻi e Baidu Meux o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Fe'avea'i.

ApamemeaFe'avea'i· 2022

Baidu for the Elderly Galuega Autu: Polokalama Feaveaʻi

na mamanuina e Baidu Meux

Tagata Fa'atau: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Fe'avea'i

19,855

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #133660

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Baidu for the Elderly Galuega Autu: Polokalama Feaveaʻi

Tusitusiga o le Tusi: O le Baidu mo Tagata Matutua o se polokalama feaveaʻi e tuʻuina atu ai mea faitau ma auaunaga mo tagata faaaogā matutua. E faʻaaogāina e le polokalama se faiga faʻatulagaga e fesoasoani i tagata matutua, e aofia ai mataitusi lapopoʻa, se faʻatulagaga tutusa mo feed, ogāeleele paʻi lapopoʻa, ma upu faigofie. E mafai ona faitauina pe faʻalogologoina uma mea faitau. O ata tifaga e aofia ai ulutala atamai. O suʻega leo ma ata e mafai ai e tagata matutua ona suʻe e ala i le tautala pe pue ata. E mafai e le faʻatupuina o leo ona faʻaaogā leo ua puʻeina o tagata o le aiga e faitau tusitusiga leotele. O le polokalama e tautuina i luga o faiga Android ma iOS uma lava.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Baidu for the Elderly Galuega Autu: Polokalama Feaveaʻi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Baidu for the Elderly Galuega Autu: Polokalama Feaveaʻi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Baidu for the Elderly Galuega Autu: Polokalama Feaveaʻi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Fua & Fa'apipi'i: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Fa'ailoga: UX, the Elderly, Age-friendly, AI, Online Service
Tekonolosi Gaosiga: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Lu'itau o le Mamanu: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Su'esu'ega: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Fa'aosofia: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Umi o le Poloketi: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Fa'agasologa o Galuega: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Pateni: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Sui o le 'Au: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Fa'aaloaloga o Ata: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021