O le mamanu 87MM Brand Story Mamanu Tusi e Sunghoon Kim o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Lolomi.

ArioLolomi· 2022

87MM Brand Story Mamanu Tusi

na mamanuina e Sunghoon Kim

Tagata Fa'atau: 87mm

Manumalo o le A' Design Award Ario i le Vaega Lolomi

575,958

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #134927

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia 87MM Brand Story Mamanu Tusi

O le 87MM o se fa'ailoga lavalava ta'uta'ua i Korea e fa'atūina ai le aganu'u o aso uma e ala i le mafaufau ma le atamai. Talu mai lona fa'alauiloaina i le 2011, ua mamanuina e ta'u atu le tala o le sefululetausaga ua te'a i tagata lautele e fiafia i le 87MM e ala i le Moment by Moment, We Say No Concept But Good Sense, o se fa'ailoga ma le 10 tausaga o fa'amaumauga. O le a avea lenei e feso'ota'i fa'amalosi atili ai ma tagata talavou o Korea e fiafia ma naunau tele i le 87MM e ala i tala a le to'alua na fa'avaeina ai, fa'apea fo'i ma le tala o le fa'ailoga 87MM.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai 87MM Brand Story Mamanu Tusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina 87MM Brand Story Mamanu Tusi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. 87MM Brand Story Mamanu Tusi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Fua & Fa'apipi'i: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Fa'ailoga: 87MM, brand book, book, design, editorial, graphic, typography
Tekonolosi Gaosiga: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Lu'itau o le Mamanu: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Su'esu'ega: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Fa'aosofia: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Umi o le Poloketi: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Fa'agasologa o Galuega: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Sui o le 'Au: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Fa'aaloaloga o Ata: 87MM