Y3 Neue O Seevae Tamo'e by Refaeli Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Seevae Competition Category.

ApamemeaSeevae· 2022

Y3 Neue O Seevae Tamo'e

by Refaeli Ma

Client: Refaeli Yaofei Ma

A' Design Award Apamemea Winner in Seevae Category

42,838

Verified Award Winner

Verify Award Status for #136186

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Y3 Neue O Seevae Tamo'e

O le Y-3 Neue ua malepe i tu ma aga i foliga uma ma galuega. Fa'aauupegaina i le gel Equal maualuga ma ligaments fa'apitoa, aumai le fa'amafanafanaga a'o fa'amalieina ou mana'oga fa'alelei ta'aloga. Y-3 Neue fesoasoani i le tagata tamo'e e fegalegaleai ma seevae sili atu nai lo se isi lava taimi. O se fasi alava kaponi e galulue faatasi ma le ligament faakomepiuta e amata mai le pito pito i lalo, alu aʻe i luga o laʻasaga ma vavae i itu e lua. E galulue faatasi vaega e lua e uu lelei le mulivae o le tagata tamo'e ma puipuia ai le mimilo o tapuvae e le masani ai a'o tamo'e.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Y3 Neue O Seevae Tamo'e, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Y3 Neue O Seevae Tamo'e e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Y3 Neue O Seevae Tamo'e e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Y-3 Neue breaks with tradition in both form and function.
Equipped with advanced Equal gel and artificial ligaments, bring comfort while meeting your athleisure aesthetic needs.
Dimensions & Packaging: Prototype: Men size 10 (10 11/16)
Tags: footwear design, y-3, blue, gym, treadmills, keyshot, solidworks, sewing, running, user research, trend research, design strategy, concept development, creative thinking, cmf design, market reasearch
Production Technology: Equal Gel; Y - Artificial Ligament; a layer of carbon fiber on top of the insole; Hand made upper with leather and breathable mesh; 3D cast outsole with tracking pattern
Design Challenge: Identifying the needs of each runner can be very difficult. Treadmill injury to the knee is a very complex process, during which there are many uncontrollable factors. I spend a lot of time studying anatomy knowledge. Prototype production and testing is another difficulty. Model-making methods include vacuum Form, 3D Printing & Casting, hand Sewing, and Clay Modeling.
Research: Expert Interview: Orthopaedic Doctor from Peking University Third Hospital; Owner of Makerfit Studio; Trainer of Makerfit Studio; Sales Assistant Nike; Sales Assistant of Run With Us; 3 Professional Trainer and 15 Runners
Inspiration: Treadmills provide a simple, effective aerobic workout. A staple of commercial gyms, treadmills have also become one of the most popular exercise equipment machines. Most people go to the gym in order is to maintain a healthy lifestyle through exercise. Another reason is to lose weight and transition into a healthy lifestyle. Some people find a community at the gym, and they value the social interactions they have there.
Project Duration: The project started in 2018 and finished in 2020 (Los Angeles).
Operation Flow: Y-3 Neue helps runner interacts with the shoes better than ever. A layer of carbon fiber cooperates with the artificial ligament started from the bottom lateral side, going up across the insteps then separating into two directions. The two pieces work together to hold the runner's heel properly and prevent the abnormal ankle twist during the running. The ergonomic curve of the insole would provide extra support for the arch. While heel landing on the treadmill surface, the impact pushes the gel extending to the medial side to prevent overpronation.
Patents: Pending
Team Members: Lead/Sole Designer: Refaeli Yaofei Ma
Image Credits: Refaeli Yaofei Ma