Galaxy Command HQ of ACG Faletau Autū e Rich Honour International Designs Co., Ltd

O le mamanu Galaxy Command HQ of ACG Faletau Autū e Rich Honour International Designs Co., Ltd o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Totonu.

ApamemeaTotonu· 2022

Galaxy Command HQ of ACG Faletau Autū

na mamanuina e Rich Honour International Designs Co., Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Totonu

16,529

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #137142

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Galaxy Command HQ of ACG Faletau Autū

Book Text: O le Galaxy Command HQ a le ACG o se faletau autū i Taipei, Taiwan, e aofia ai le 232 mita fa'atafafa i luga o le fola muamua o se maketi fa'atau oloa. E fa'aalia e le faletau oloa fa'atusa anime, comic ma ta'aloga e ala i se fuafuaga fa'amatala tala nai lo le fa'ailoga fa'apisinisi. O le femalagaaiga a tagata fa'atau e ui atu i sone e lima: o se lobby mo fa'aaliga fa'apitoa, o se ofisa talimalo mo auaunaga a tagata fa'atau, o se nofoaga o auupega mo mea fa'apipi'i o tagata fa'atusa, o le Muse Room o se avanoa fa'afeso'ota'i, ma se vaega i fafo ua fausia e pei o se alavai fa'aata i totonu o se aai. O ata manga, mea fa'aata, ma lanu mausali e fa'ailoa mai ai lalolagi felavasa'i.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Galaxy Command HQ of ACG Faletau Autū, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Galaxy Command HQ of ACG Faletau Autū e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Galaxy Command HQ of ACG Faletau Autū e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Fua & Fa'apipi'i: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Fa'ailoga: ACG, MAG, E-Muse
Tekonolosi Gaosiga: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Lu'itau o le Mamanu: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Su'esu'ega: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Fa'aosofia: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Umi o le Poloketi: Oct.2020~May.2021 in Taipei, Taiwan.
Fa'agasologa o Galuega: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Sui o le 'Au: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee