Amplifying Identity Primary Function: Mamanu o Totonu o le Ofisa by DB and B Pte Ltd

Amplifying Identity Primary Function: Mamanu o Totonu o le Ofisa by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Totonu Competition Category.

ArioTotonu· 2022

Amplifying Identity Primary Function: Mamanu o Totonu o le Ofisa

by DB and B Pte Ltd

Client: DB&B Pte Ltd

A' Design Award Ario Winner in Totonu Category

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Verified Award Winner
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Colors

The Design

About Amplifying Identity Primary Function: Mamanu o Totonu o le Ofisa

Amplifying Identity o se mamanu o totonu o le ofisa o loʻo tu i Asia Square i Sigapoa. O le nofoaga o galuega e oʻo atu i fogafale e tolu ma e aofia ai le vaega atoa e 9,300 sikuea mita. E limagafulu nofoaga faʻatasi ma potu fono tetele e lima o loʻo tufatufaina i fogafale e lagolago ai le faigaluega faʻaogaina ma le fefiloi. O ata faʻalesiosiomaga faʻapitoa o loʻo faʻaogaina i alalaupapa ma vaega o puipui e faʻaalia ai le aganuu a le kamupani, mataupu faavae o le taʻitaʻiga ma le talafaasolopito. O kapeta e faia mai mea e mafai ona toe faʻaaogaina, vali maualalo o mea faʻalenatura o loʻo mafua mai i le eaea ma moli faʻavasegaina e faʻaaogaina e faʻatapulaʻa ai le aʻafiaga i le siosiomaga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Amplifying Identity Primary Function: Mamanu o Totonu o le Ofisa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Amplifying Identity Primary Function: Mamanu o Totonu o le Ofisa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Amplifying Identity Primary Function: Mamanu o Totonu o le Ofisa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/