Alu sa'o i le anotusi
WineStax Primary Function: Faʻamaʻa Uaina e Mafai ona Faʻaputuputu e BrandBase

O le mamanu WineStax Primary Function: Faʻamaʻa Uaina e Mafai ona Faʻaputuputu e BrandBase o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Meafale Umukuka.


ArioMeafale Umukuka· 2022

WineStax Primary Function: Faʻamaʻa Uaina e Mafai ona Faʻaputuputu

na mamanuina e BrandBase

Tagata Fa'atau: BrandBase B.V.

Manumalo o le A' Design Award Ario i le Vaega Meafale Umukuka

37,845

Lanu

Le Mamanu

E Uiga ia WineStax Primary Function: Faʻamaʻa Uaina e Mafai ona Faʻaputuputu

Book Text: O le WineStax o se faʻamaʻa uaina e mafai ona faʻaputuputu na mamanuina mo le faʻaogaina i le fale. E tutoʻatasi vaega taʻitasi ma e mafai ona uu ai fagu e tolu. E fesootaʻi vaega i mea faʻamau uʻamea, o lea e le iloa ai fesootaʻiga, ma e mafai ona faʻalauteleina le faiga seia oʻo i le sefulu vaega. O le vaega e tasi e aofia ai ni elemene tolu-ono-tulimanu se lua ma se pou fesootaʻi ma pito faʻamau, lea e faʻamau faʻatasi i lima. O foliga ono-tulimanu e maua ai e le faʻamaʻa se foliga māmā ma matagofie. O le faiga e mafai ona faʻalauteleina e mafai ai ona fetuutuunaʻi le faʻamaʻa uaina i potu eseese ma le tele o aoina.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai WineStax Primary Function: Faʻamaʻa Uaina e Mafai ona Faʻaputuputu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina WineStax Primary Function: Faʻamaʻa Uaina e Mafai ona Faʻaputuputu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. WineStax Primary Function: Faʻamaʻa Uaina e Mafai ona Faʻaputuputu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Fua & Fa'apipi'i
Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Fa'ailoga
Winestax, stackable, wine rack, home decor, kitchen accessory,
Tekonolosi Gaosiga
The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Lu'itau o le Mamanu
The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Su'esu'ega
During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Fa'aosofia
The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Umi o le Poloketi
The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Fa'agasologa o Galuega
The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Pateni
Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Sui o le 'Au
Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven

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