Kaif Burger Fausaga Totonu o Faleaiga by Valeriy Lizunov is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Totonu Competition Category.
ApamemeaTotonu· 2022
Kaif Burger Fausaga Totonu o Faleaiga
Client: Morgenstern
A' Design Award Apamemea Winner in Totonu Category
Verified Award Winner
Verify Award Status for #138284The Design
About Kaif Burger Fausaga Totonu o Faleaiga
O le Kaif Burger o se faleaiga pega o loʻo tuʻu i luga o le fogaʻfale muamua o se fale tuai i le ogatotonu o Moscow. O le vaega ʻai e aofia ai le 60 mita fua ma le maualuga o le taualuga e 4 mita. O konokalauti tetele faʻatekonolosi e 20 mita fua le tele o loʻo faʻaalia ai le lisi meaʻai ma vitiō musika. O se tulaga uʻamea faʻasesē ma faʻamauina i noa faʻamalosi e fai ma mea tāua o le faʻaaliga. O se pepa tupe e tasi miliona tālā ua lolomi i luga o le puipui e ala i se lolomi 3D, ma o se meafaigaluega tele e faia i le uʻamea e le okisaisi (stainless steel) i foliga o se pusi sāma e lagolago ai le autu o faʻaaliga. O le fola ua fola i piliki teraso lanu efuefu ma paʻepaʻe.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Kaif Burger Fausaga Totonu o Faleaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Kaif Burger Fausaga Totonu o Faleaiga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Kaif Burger Fausaga Totonu o Faleaiga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interior of Kaif Burger indulges quests into the provocative world of Morgenstern music. Giant digital screens display not only current menu but also the crops of his musical videos. The sense of grotesque is also can be found in art-objects. One million dollar bill with the portrait of rapper is printed on the wall with 3D printer, deformed metal counter strapped with sling belts looks like it is suffering under invisible pressure. The art theme is supported by a large piece of stainless steel - bubble gum installation.
- Dimensions & Packaging
- Deformed metal counter is 6775*900*950h. The total space of the dining area is 60 sq.m. Ceiling height is 4 meters. The total square of digital displays is 20 sq.m.
- Tags
- Burger, Morgenshtern, Rap, Music, Steel, Shoking, Art elements
- Production Technology
- The floor is paved with gray and white terrazzo tiles, but instead of the classic patterns there are the logo and the inscription One Million Burgers depicted on the floor. On the minimalistic concrete walls there are installations and paintings of contemporary artists. The main feature of the design is a deformed metal counter strapped with sling belts. All pieces of furniture here are made-to-order including the concrete sink.
- Design Challenge
- The space of the burger joint is limited, only 60 square meters for visitors, so the architects used every centimeter of interior (they also organised the loft for cooking area). The main art object is deformed metal counter. The architects found the way how to give an appropriate form for the steel.
- Research
- The space inside is designed in the mix of contemporary and street art. First of all, the architects tried to analyse the creativity of popular Russian rap artist Morgenstern and convey his message into the interior. The art objects including deformed metal counter, large stainless steel bubble gum installation or huge dollar bill reflect the idea of grotesque. For crowded burger joint the architects provided separated doors and special seating area. The tables resembling a bar counter on two legs are surrounded by black minimalistic leather benches.
- Inspiration
- The architects from Archpoint bureau created Kaif Burger as the first flagship site of the new burger joint chain for famous Russian rap artist Morgenstern. In design the architects followed his provocative behaviour. As the result, they have found a daring combination of luxury, contemporary art and quality fast food. They decomposed the image of the rapper into atoms and assembled from them a dynamic and fashionable design, aimed not only at the artists fans.
- Project Duration
- The project was started in June of 2021 and finished in September 2021. Kaif Burger locates in the historical centre of Moscow on the ground floor of historical building on Nikolskaya Street.
The burger joint was highly rated and covered in Russian and international interior media. - Operation Flow
- Kaif Burger is a trendy place with dynamic interior that focuses on fast food. The burger joint is supposed to be crowded, that is why the architects provided the distribution of flows via different doors for entrance and exit. The idea of motion is reflected by giant digital screens. The menu and provocative music videos of Morgenstern are being displayed on them.
- Patents
- Archpoint and Morgenstern
- Team Members
- Archpoint Bureau - Valery Lizunov - Chief Architect, Ekaterina Ageeva - Designer
- Image Credits
- #1/Sergey Morgunov
#2/Sergey Morgunov
#3/Sergey Morgunov
#4/Sergey Morgunov
#5/Sergey Morgunov
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