Multivision Porsche Shanghai Galuega Autu: Ata Fa'ata'ita'i Pu'eina o Ata by Florian W. Mueller

Multivision Porsche Shanghai Galuega Autu: Ata Fa'ata'ita'i Pu'eina o Ata by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Pu'eata Competition Category.

ArioPu'eata· 2022

Multivision Porsche Shanghai Galuega Autu: Ata Fa'ata'ita'i Pu'eina o Ata

by Florian W. Mueller

Client: Porsche China

A' Design Award Ario Winner in Pu'eata Category

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Verified Award Winner

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Colors

The Design

About Multivision Porsche Shanghai Galuega Autu: Ata Fa'ata'ita'i Pu'eina o Ata

Multivision Porsche Shanghai o se fa'asologa o galuega faatufugaga o ata o pueina na faia mo Porsche China. O ata ta'itasi e tu'ufa'atasia ai ata o pueina e tolu i totonu o le fa'avaa e tasi e ala i le fa'aalia soo. O le fa'asologa e fa'aalia ai foliga eseese o Shanghai, mai itumalo masani a Saina ma le fausaga o le nofoaga tuai o le French Concession i fale fou o tioata ma u'amea. O se ta'avale ta'aloga afeleti e fa'aalia i ata uma ma tumau pea le iloa e ui i si'osi'omaga fa'apotopotoina. O ata na faia i le pu'eina o ata fa'atekonolosi ma e gaosia e fai ma lomiga fa'ata'ita'iga mata'ina o loo fa'apipi'i i luga o laupapa fa'apipi'i alumini i lomiga fa'atapula'aina.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Multivision Porsche Shanghai Galuega Autu: Ata Fa'ata'ita'i Pu'eina o Ata, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Multivision Porsche Shanghai Galuega Autu: Ata Fa'ata'ita'i Pu'eina o Ata e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Multivision Porsche Shanghai Galuega Autu: Ata Fa'ata'ita'i Pu'eina o Ata o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy