Whitelier Hanam Fale Falaoa e Seuk Hoon Kim

O le mamanu Whitelier Hanam Fale Falaoa e Seuk Hoon Kim o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Uʻamea i le Vaega Tauva Mamanu Totonu.

UʻameaTotonu· 2023

Whitelier Hanam Fale Falaoa

na mamanuina e Seuk Hoon Kim

Tagata Fa'atau: Studio Eccentric Co., Ltd.

Manumalo o le A' Design Award Uʻamea i le Vaega Totonu

15,010

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #141682

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Whitelier Hanam Fale Falaoa

O le falefalaoa fa'atau oloa maualuga a Korea i Saute, Whitelier, na tatalaina lona lima faleoloa i le Itumalo Misa o Gyeonggido, Korea i Saute. O le otootoga o lenei poloketi o le mamanuina o se fale falaoa ma se hall mo le faʻatauga faʻatau ma se umukuka tao faʻapipiʻi atoatoa e gaosia ai falaoa paʻepaʻe. Sa mana'omia le mamanu atoa e fa'ataunu'uina ai le fa'ailoga o le fa'ailoga, Whitelier, o le upu tu'ufa'atasi lea o le "White" ma le "Atelier"; o lona uiga pa'epa'e faleaoga o falaoa fa'apitoa. O fata fa'ailoga fa'alelei ma fata fa'ailoga falaoa ua fa'ata'atia e fa'amamafa ai le manatu.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Whitelier Hanam Fale Falaoa, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Whitelier Hanam Fale Falaoa e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Whitelier Hanam Fale Falaoa ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Fua & Fa'apipi'i: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Fa'ailoga: white, bakery, display, modern, minimal, bread, articulated
Tekonolosi Gaosiga: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Lu'itau o le Mamanu: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Su'esu'ega: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Fa'aosofia: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Umi o le Poloketi: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Fa'agasologa o Galuega: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Sui o le 'Au: Seuk Hoon Kim
Fa'aaloaloga o Ata: All images : Photographer Studio Eccentric, 2021