Sertao Laulau Pito by Gabriela Campos is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Meafale Competition Category.

ApamemeaMeafale· 2023

Sertao Laulau Pito

by Gabriela Campos

Client: Mais Alma Arquitetura and Design

A' Design Award Apamemea Winner in Meafale Category

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Verified Award Winner

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Colors

The Design

About Sertao Laulau Pito

O Sertao o se laulau pito na maua le manatu mai i le atavali Abaporu, na faia i le 1928 e Tarsila do Amaral, o se faailoga o le "modernism" i Pasila. O le foliga lapotopoto e mulimuli i laina mafolafola ma faanatura e toe faamatalaina ai le gaioiga ma le agaga taalo o le atavali. O lanu malu ma pupula e faamaeaina ai le tuufaatasiga. O le laulau e iai se fausaga MDF faatasi ai ma vali laka ma se faaiuga oki Amerika. E fua i le 45 sm i le lautele, 30 sm i le loloto ma le 50 sm i le maualuga. O vaega taitasi e gaosia lima e tagata tomai faapitoa i le lotoifale i Cruzilia, Minas Gerais, Pasila.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Sertao Laulau Pito, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Sertao Laulau Pito e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Sertao Laulau Pito e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a piece with a challenging design with a strong symbolism supporting it. With a narrative behind its organic forms, alludes to several elements contained in the work of Tarsila. Regarding the colors in the composition, the choice was to bring the soft and at the same time vivid tones of the work. As for the shape, the intention was to recreate the movement with fluid and organic lines, a challenge to the eye of the sense of balance, proportion and with a playful soul. A graceful balance between form and function.
Dimensions & Packaging: Dimensions Width 45 cm 17,7 in / Depth 30 cm 11,80 in / Height 50 cm 19,70 in
Tags: table, side table, modernism, Brazilian furniture, Brazilian Design
Production Technology: Fully handcrafted in the city of Cruzilia, Minas Gerais, this sidetable is produced by local artisans. The piece has an mdf structure with lacquer paint and American oak finish.
Design Challenge: The challenge was in the study of shapes and specially the stability of the table, so that I could achieve a viable piece, economically and in terms of execution and, at the same time, that brought the lightness and organic shapes I was looking for.
Research: Being influenced by the modernist atmosphere around the world of Tarsila, the goal was to create a design that has this soul. The production was a process of evolving from sketches, technical drawings, and the real scale modeling. The execution was carried out in full-scale prototype.
Inspiration: The rounded shaped side table is a hommage of the work Abaporu (1928), by Tarsila do Amaral, a great symbol of modernism in Brazil. The artist spent a lot of time studying in France, going through ateliers like Fernand Leger's, and returns to Brazil bringing this background to create her unmistakable signature. Abaporu, with its vivid colors and rounded shapes, is speculated to be the most valued Brazilian work in the world. The inspiration came from trying to develop a work of reinterpreting Abaporu and reproducing it in my world of design, keeping its essence and its message.
Project Duration: The project started in March 2022 and finished in May 2022, in Rio de Janeiro.
Operation Flow: Having a refined design, the piece brings a graceful balance between form and function. It is a unique side table that catches the eye of the public, being both an organic and clean, yet a statement piece.
Image Credits: Photographer: MCA Estúdio