China Merchants Fale Faletupe - Mamanu i Totonu e Shenzhen Scene Aesthetic Design Co., Ltd

O le mamanu China Merchants Fale Faletupe - Mamanu i Totonu e Shenzhen Scene Aesthetic Design Co., Ltd o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Uʻamea i le Vaega Tauva Mamanu Totonu.

UʻameaTotonu· 2023

China Merchants Fale Faletupe - Mamanu i Totonu

na mamanuina e Shenzhen Scene Aesthetic Design Co., Ltd

Tagata Fa'atau: China Merchants Bank

Manumalo o le A' Design Award Uʻamea i le Vaega Totonu

12,564

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #142304

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia China Merchants Fale Faletupe - Mamanu i Totonu

O le China Merchants o se mamanu i totonu o se lala faletupe na faʻamaeaina i Shenzhen, Saina. O le avanoa e 870 mita fa'atafafa ua vaevaeina i vaega galuega mo le talia o pisinisi, faʻatalitali ma faʻafiafiaga, e oʻo mai uma mai se nofoaga tutotonu faʻapipiʻi mo le malolo. O le sikuea, o se foliga na faʻaaogaina mo faamalama i le fausaga masani a Saina, ua avea ma autu vaaia e faʻaalia ai le mautu ma le tatalaina. O laau, pa'u, tioata ma moli e iai le vevela lanu e 5500K ua tuufaatasia ma pito uliuli ma lanu faailoga e fausia ai se siosiomaga filemu. O le lala faletupe ua fuafuaina e avea ma nofoaga mo feutagaiga i aso taitasi ma le malolo.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai China Merchants Fale Faletupe - Mamanu i Totonu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina China Merchants Fale Faletupe - Mamanu i Totonu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai China Merchants Fale Faletupe - Mamanu i Totonu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Fua & Fa'apipi'i: 870㎡
Fa'ailoga: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Tekonolosi Gaosiga: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Lu'itau o le Mamanu: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Su'esu'ega: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Fa'aosofia: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Umi o le Poloketi: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Fa'agasologa o Galuega: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Sui o le 'Au: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang