In Chali Faʻaaogāga Muamua: O se Faʻaaliga Faʻafesoʻotaʻi Faʻapipiʻi by Leung MukChi

In Chali Faʻaaogāga Muamua: O se Faʻaaliga Faʻafesoʻotaʻi Faʻapipiʻi by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Fa'alavelave Competition Category.

UʻameaFa'alavelave· 2023

In Chali Faʻaaogāga Muamua: O se Faʻaaliga Faʻafesoʻotaʻi Faʻapipiʻi

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

A' Design Award Uʻamea Winner in Fa'alavelave Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About In Chali Faʻaaogāga Muamua: O se Faʻaaliga Faʻafesoʻotaʻi Faʻapipiʻi

Tusitusiga o le Tusi: O Chali o se faʻaaliga faʻafesoʻotaʻi faʻapipiʻi na faia mo le meaʻai lauti o Chali. O le faʻaaliga e faʻavae i le lauti e fai ma autu, ma faʻaalia mauga, vaitafe, laʻau ma lau lauti a Saina e ala i faʻaaliga numera ma faʻapipiʻiga e maua ai le paʻi. O tagata asiasi e feoaʻi i totonu o le avanoa ma maua le vaʻaiga o le laufanua i se auala faʻapipiʻi. O se faiga manogi e faʻasaʻo mai ai le manogi o le lauti, o lea o le faʻaaliga e mafai ona lagona e ala i le vaʻai, le faʻalogo, ma le sogisogi. O le mamanu e tuʻufaʻatasia le aganuu o le lauti, le vaʻaiga faʻatufugaga ma le manatu autu o le meaʻai i se malaga e tasi ma faʻaauau pea.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai In Chali Faʻaaogāga Muamua: O se Faʻaaliga Faʻafesoʻotaʻi Faʻapipiʻi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina In Chali Faʻaaogāga Muamua: O se Faʻaaliga Faʻafesoʻotaʻi Faʻapipiʻi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai In Chali Faʻaaogāga Muamua: O se Faʻaaliga Faʻafesoʻotaʻi Faʻapipiʻi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
Tags: Digital media art, Projection mapping, Motion design, Somatosensory interaction.
Research: The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
Inspiration: With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
Project Duration: May 20, 2021 at K11 in Guangzhou, Guangdong, China

Read the Press Release