Traces Of Zero Kalena by Shilushi Inc. is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mea Fa'aaoga Faatufugaga Competition Category.

AuroMea Fa'aaoga Faatufugaga· 2023

Traces Of Zero Kalena

by Shilushi Inc.

Client: Shilushi Inc.

A' Design Award Auro Winner in Mea Fa'aaoga Faatufugaga Category

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Verified Award Winner
Verify Award Status for #143113

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Colors

The Design

About Traces Of Zero Kalena

E tasi le kata e mafai ona fa'aoga e fai ma kalena lua masina i itu uma e lua. O le fa'avaa fa'atusa 0 o lo'o fa'apipi'iina i aso, ma o le pepa manifinifi i totonu o le fa'avaa o le pepa Pachika lea e fa'afefeteina e ala i le fa'ailoga vevela. I le faʻaaogaina o ona uiga, na latou puʻeina le minute ma le maaleale o le natura ma le lalolagi ola e masani ona le amanaiaina. O i latou e lafo atu ia te oe o le vaʻai i le lalolagi mai le vaaiga a Zero, ma ou mata manino, o le a fesoasoani ia te oe e maua ai faʻataʻitaʻiga i se lalolagi sili atu. ose kalena kesi la'ititi, o lo'o i ai se axis malosi e alu i tua ma luma i le va o va'aiga micro ma macro.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Traces Of Zero Kalena, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Traces Of Zero Kalena e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Traces Of Zero Kalena e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: One calendar card can be used as two-month calendar on both sides. The inner parts of 0 frame that the light pass through, the pattern appears by hot stamping process on PACHIKA paper. It was manually sandwiched between thick white paper frame cut out to 0. The inclination of frame 0 is the same as the earth's axis, in addition, marked the new moon and the full moon on an orbit traces 0. Going back and forth between micro and macro perspectives is another side of appreciation of this calendar.
Dimensions & Packaging: Package dimensions: W126mm x D166mm x H36mm. Calendar cards within W120mm x H160mm. Wood stand: 30mm cube. (Slit angle: 90 degrees Depth: 25mm)
Tags: calendar, desk calendar, laser cut, hot stamping, light, translucent, trace, white paper, zero, earth's axis, orbit, japan
Production Technology: PACHIKA paper is one of the unique fine papers that it becomes translucent by hot stamping. Letters, logos and simple patterns are often used in this effect as designs. Their challenge is not to use this effect to "draw" the detailed and delicate realism of nature and the living world that is difficult to see with the naked eye, but to "extract" them as they are by taking advantage of the characteristics of paper.
Design Challenge: As for hot stamping process for inner parts, experimental testing was repeated to raise its quality. At the first, all six pieces of pattern are pressed together on large sized paper, but it was ineffective because of weakness of stamping pressure. For this reason, they chose the time-consuming work of pressing one by one. It's no exaggeration to say that skills of technical experts, extensive knowledge and quality of craftsmanship made this calendar even more attractive.
Inspiration: The world is now at a crossroads, we are holding the same problem and thinking what we should do now for the future. How can human live better in harmony with Living things on the earth? If you focus carefully on a living thing around you from the viewpoint of ZERO, you can see the traces of life that continue evolving while repeating the purification process unnoticeably but quite dynamically moment to moment. Looking at the world with your clear eyes is one way to find clues to a better world.
Project Duration: Their originative calendars has been gifted to their clients and business partner on every beginning of the year since the company established 2015. It is the tool that not only expressing gratitude, but also calling to mind the pure delight, fun and enjoyment of creative design.
Operation Flow: Each calendar cards are inserted in a slit of wooden cube. By natural light, home lightings as well, it penetrates inside of 0-frame then patterns appear. Sensuous appearances combine solid white and organic inner pattern attract your attention for observation. And furthermore, you will immerse yourself in deep thoughts for a while. It is also as a part of the interior object, people will have enjoyment of replacing each calendar card seasonally.
Team Members: Art Direction & Graphic Design: Emi Kawasaki
Graphic Design: Yui Kadota
Graphic Design: Satoka Araseki
Graphic Design: Takanori Nezu
Title Copy & Coordinate: Daisuke Kodama
Printing Direction & Manufacturing: Shinohara Shiko Ltd.
Image Credits: All image: Photographer Naohiro Isshiki