Mass Series Sumi Limited Aoina o Meaafale by Canuch Inc.

Mass Series Sumi Limited Aoina o Meaafale by Canuch Inc. is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mamanu Meafale Competition Category.

AuroMeafale· 2023

Mass Series Sumi Limited Aoina o Meaafale

by Canuch Inc.

Client: Fil Studios

A' Design Award Auro Winner in Meafale Category

225,480

Verified Award Winner

Verify Award Status for #143174

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mass Series Sumi Limited Aoina o Meaafale

O le Mass Series Sumi Limited o se aoina o meaafale e aofia ai se nofoa 'ai, se nofoa mālōlō, se laulau kofe, ni nofoa pupuu se lua ma se tautau ofu. O fasi pisi taʻitasi e tuʻufaʻatasia ai se faʻavaa uʻamea ma le laau sita ua faʻalauteleina lona vaneina mai laau tuai. O le laau sita e mu i se auala masani lea e faʻaleleia ai lona tumau ma faʻaalia ai ona ivi manino, ma faia ai se luga uliuli iila ma se foliga e seāseā maua. O le faʻaiʻuga pogisa e faʻasino i le Noyaki, o le susunuina o le vao mutia i le eria o Aso, lea e ola faʻatasi ai tagata ma le natura. O le faasologa e faʻatapulaʻaina i le 25 iunite i le tausaga.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Mass Series Sumi Limited Aoina o Meaafale, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Mass Series Sumi Limited Aoina o Meaafale e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mass Series Sumi Limited Aoina o Meaafale e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The series uses steel frame and generously planed-down cedar. What makes this series so special and profound is that the best part of old cedar trees is used and prepared by skilled woodcraft men. Clean-cut design with smoothly planed cedar and elegantly prepared steel frame urges you to touch and feel it.
Dimensions & Packaging: Dining chair W590mm x D670mm x SH420mm x AH610mm
Lounge chair W605mm x D680mm x SH365mm x AH510mm
900 Coffee table W900mm x D900mm x H450mm
Handle stool W380mm x H450mm
4Leg stool W380mm x D380mm x H450mm
Coat Hanger W450mm x D450mm x H1600mm
Tags: Furniture, Kumamoto, FIL, FIL STUDIOS, MASS Series
Production Technology: Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture.
Design Challenge: Charred inky black represents the culture
Cedar is charred to gain glossiness and organic feature with defined grains. Charred colour reminds us of noyaki. It represents Aso history and beauty of harmonic lifestyle with nature.

Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture.
Research: Brand is based in Minami-Oguni, Kumamoto prefecture. Minami-Oguni is a town located to the north of Aso caldera which has an active volcano to this day. Aso caldera is internationally famous and about 50,000 people call it home. Rather than just making products, Brand came about with an ambition to protect and preserve the landscape and natural resources that communities cherished and harness it for future generations.
Inspiration: Sumi limited is designed to express the unique Aso experience, where people and nature coexist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki.
Project Duration: The project started in April 2019 in Kumamoto and finished in July 2020 in Tokyo Japan, and was exhibited in Designart Tokyo in 2020.
Operation Flow: Sumi limited is designed to express the unique Aso experience, where people and nature co-exist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki. This series is limited to 25 units sold annually. The number is based on the 25 Oguni cedar saplings which were granted in the Edo period to grow forests.
Patents: Copyrights belong to FIL, 2022.
Team Members: Strategic Planner：Genki Imamura
Project Manager：Kentaro Kanayama
Art director：Ryosuke Tomita
Public Relation：Masahiro Ryohara
Interior & Furniture design：Yosuke Kinoshita
Interior & Furniture design：Yusuke Noguchi
Digital Creative Director：Hiroki Noma
Creative Developer：Misato Daikuhara
Creative Developer：Kenta Toshikura
Photographer：Haruki Anami
Photographer：Kenichi Aikawa
Image Credits: Main Image #1 Photographer：Kenichi Aikawa
Optional Image #1 Photographer：Kenichi Aikawa
Optional Image #2 Photographer：Kenichi Aikawa
Optional Image #3 Photographer：Kenichi Aikawa
Movie : Haruki Anami
Optional Image #4 Photographer：Kenichi Aikawa