Movie Boxed Ta'aloga Fa'asalalauga e Shaoyang Chen

O le mamanu Movie Boxed Ta'aloga Fa'asalalauga e Shaoyang Chen o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.

ApamemeaFa'alauiloa· 2023

Movie Boxed Ta'aloga Fa'asalalauga

na mamanuina e Shaoyang Chen

Tagata Fa'atau: AyDaDa

Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa

32,739

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #146280

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Movie Boxed Ta'aloga Fa'asalalauga

O le Movie Boxed o se ta'aloga fa'asalalauga na fatuina mo le fa'aaliga muamua o le ata tifaga Boxed. O le ta'aloga e ave'esea ai le fa'atusa o le pusa i faiga uma. O le fa'asologa o suafa amata, o fa'ailoga fa'ai'u, o se pepa fa'asalalau (poster), o se tiketi, o se pasi mo tusitala, o se fusipaʻu (wristband) ma se ata fa'agaoioi mo se fale tu pasi e mulimuli uma i le manatu e tasi. O mataitusi (typography) ua faʻatulagaina i foliga malosi o pusa, e aofia ai fo'i faʻailoga fa'aupuga. O se ituaiga mataitusi anamua e vaapiapi ma mamafa ua fetaui lelei ma lanu tuai o le ata tifaga. O fusipaʻu e foliga mai o ni saisai lima (handcuffs) ua tu'uina atu i le au maimoa i le faitoto'a ulufale i le potu fa'aaliga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Movie Boxed Ta'aloga Fa'asalalauga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Movie Boxed Ta'aloga Fa'asalalauga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Movie Boxed Ta'aloga Fa'asalalauga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Fua & Fa'apipi'i: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Fa'ailoga: Branding, Campaign, Graphic Design
Tekonolosi Gaosiga: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Lu'itau o le Mamanu: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Su'esu'ega: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Fa'aosofia: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Umi o le Poloketi: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Fa'agasologa o Galuega: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Pateni: Copyrights belong to Alam Virk and Shaoyang Chen
Fa'aaloaloga o Ata: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber