Orizzonte 02 Pusa Kata by Hideyuki Kishihara

Orizzonte 02 Pusa Kata by Hideyuki Kishihara is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Mea Fa'aopoopo Competition Category.

UʻameaMea Fa'aopoopo· 2023

Orizzonte 02 Pusa Kata

by Hideyuki Kishihara

Client: L'ora blu

A' Design Award Uʻamea Winner in Mea Fa'aopoopo Category

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Verified Award Winner

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Colors

The Design

About Orizzonte 02 Pusa Kata

O le pusa kata o loʻo i ai se mamanu matagofie e faʻaalia ai le tulaga ese ma le faʻaogaina o mea paʻu iʻa. O le manatu o le tauaveina o le vaaiga faʻatasi ma oe o loʻo faʻaalia matagofie e ala i le faʻaogaina o paʻu iʻa e faʻatusalia ai galu o le sami ma paʻu faʻasolosolo e atagia ai suiga o lanu o le lagi. O le faiga masani a Iapani o le gaosiga ole fu-kin-machi o lo'o fa'aaogaina e fausia ai se pusa kata fa'alelei ma faigofie ona tu'u. O le fa'aogaina o le pa'u o i'a ua lafoa'i e fai ma pa'u o i'a, ose faiga fou ma tumau e fesoasoani i le fa'aitiitia o otaota o le si'osi'omaga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Orizzonte 02 Pusa Kata, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Orizzonte 02 Pusa Kata e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Orizzonte 02 Pusa Kata ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept is "Carry the scenery with you". The fish leather represents "the waves of the sea", while the gradient leather represents "the changing colours of the sky". The colour variations are named "L'ora blu (Blue Hour)" and "Il notturno (Night Scene)", with the sea and sky of each hour expressed in fish leather and gradient leather.
Dimensions & Packaging: W110×H75×D15mm
Fish leather:Skin of yellowtail
Leather:Steerhide
Tags: Fish leather, Skin of Yellowtail, Gradient leather, Steerhide, Card Case
Production Technology: Fish leather made from discarded fish skin and gradient leather dyed in layers of colour one by one using dyes. In addition, the edges are beautifully finished with high strength by Leather Edge Creaser.
Design Challenge: After continually searching for a way to achieve a beautiful gradation and repeatedly making samples, we were finally able to create a gradation leather that we were satisfied with.
Research: By making effective use of fish skin as fish leather, which would otherwise have been thrown away, the company believes it is possible to reduce the burden on the environment. In addition, the design not only uses fish leather, but also makes use of the fish scale pattern.
Inspiration: When I was fishing before dawn and saw the blue hour landscape, I noticed that the scale pattern on the fish leather resembled ocean waves and came up with the idea of a leather item that represents the sea with fish leather and the sky with gradient leather.
Project Duration: The project started in November 2021. Samples are completed in December 2022, with pre-orders starting in February 2023.
Operation Flow: Using the traditional Japanese bellows manufacturing technique of "Fu-kin-machi," we have created a thin, easy-to-insert business card case.
Patents: "L'ora blu" is regostered trademark(JAPAN) of GOODIE Inc.
Copyrights belong to GOODIE Inc.
Image Credits: Photo:Hako Hosokawa
Logo Design:Megumi Nakazato