Oo2 Laulau by Sepehr Mehrdadfar is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Meafale Ofisa Competition Category.

UʻameaMeafale Ofisa· 2023

Oo2 Laulau

by Sepehr Mehrdadfar

Client: Hamoun Design and Idea

A' Design Award Uʻamea Winner in Meafale Ofisa Category

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Verified Award Winner

Verify Award Status for #148972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Oo2 Laulau

O le Oo2 o se laulau pule e iai lona foliga fafine. O le foliga lautele o le laulau e aofia ai pusa fa'afa'afa e lua, e fai le tasi ma luga o le galuega ae fai le isi ma pusa teu mea. O papa laupapa pi'o e ufiufi ai ia pusa ma tu'uina atu ai le matagofie ma le tamaoaiga o vaaia. O vae manifinifi e so'ota'i ai ia pusa ma fa'aee ai i luma i le eleele. O le fa'amoemoega i le mamanuina o le Oo2 o le ausiaina lea o se foliga e aoga ma lelei aupito, matagofie, ma fafine i le taimi lava e tasi e faigofie.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Oo2 Laulau, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Oo2 Laulau e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Oo2 Laulau ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: oo2 is a management desk that has a female face. The general form of the table consists of two cubes, one acts as a work surface and the other as a storage box. Plates of bent wood cover the cubes and give them elegance and visual richness. Thin legs connect the cubes and finally place them on the ground.
The goal in designing oo2 was to achieve a form that would be functional and look luxurious, elegant and feminine at the same time as being simple.
Dimensions & Packaging: width 2000 mm
depth 900 mm
height 760 cm
Tags: management desk, Desk, wooden Desk, Furniture, office Furniture
Production Technology: The cubes that make up the overall form are made of wood and painted. Curved panels are made of bent and compressed wooden layers that are either painted or covered with steel sheet. A very thin groove is embedded on the work surface, and a steel bar is placed inside it to define the area of the leather under the user's hand in addition to the beauty. The inside of the drawers are covered with red velvet and the bronze handles of the drawers are decorated with jewels.
Design Challenge: providing the stability of the table while maintaining the elegance of the bases was the main issue for the construction of oo2. For this purpose, bends were created in the metal bases to increase the resistance of the thin bars against lateral forces, and also to connect the bases to the table, a network of crossed bars in the form of three branches was designed to create a secure connection. At the point of connection of the base to the ground, a separate piece was designed, which is connected to the base with three screws to be resistant to joint forces and to prevent the end of the base from bending.
Research: oo2 is a management desk that has a female face. The general form of the table consists of two cubes, one acts as a work surface and the other as a storage box. Plates of bent wood cover the cubes and give them elegance and visual richness. Thin bases connect the cubes and finally place them on the ground.
The goal in designing oo2 was to achieve a form that would be functional and look luxurious, elegant and feminine at the same time as being simple. oo2 is inspired by the qualities and details of female beauty. Coco Chanel's way of thinking in 1920-1930 in introducing modern women has been the role model in this project.
For this reason, black and white color was considered as the main color and pieces of bronze and jade stone were used to evoke ornaments. Delicate legs were prominently displayed to remind a woman in the LBD(a dress by coco chanel).
oo is written as oo in Farsi and is the third person singular pronoun. The name of this object refers to an absent woman, a woman who is not present, but is embodied.
Inspiration: oo2 is inspired by the qualities and details of female beauty. Coco Chanel's attitude in 1920-1930 in introducing modern women has been the role model in this project.
so, black and white color was considered as the main color .pieces of bronze and jade stone were used to evoke ornaments. Delicate legs were specifically displayed to remind a woman in a LBD (a dress by coco chanel).
In Farsi, oo2 is a singular third person pronoun and refers to a woman who is not present, but she is embodied.
Project Duration: The project designed in 2021 in tehran, Iran.
Operation Flow: In the design of oo2, it has been tried to show elegance and beauty in general and at the same time be impressive and seductive in its simplicity (in the architectural space). The main impact of this object on the user is determined when using and paying attention to details. The curves, the velvet inside the drawers, the bronze handles decorated with jewels all arouse the sense of perfectionism, self-confidence and increase the pleasure in the user and provide him an exciting experience.
Image Credits: saeed mirtahmasb
mahya hoseini