Ajinomoto Cec Nofoaga Autu mo le Feso'ota'iga ma Tagata Fa'atau by Stoked Associates

Ajinomoto Cec Nofoaga Autu mo le Feso'ota'iga ma Tagata Fa'atau by Stoked Associates is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Totonu Competition Category.

ApamemeaTotonu· 2023

Ajinomoto Cec Nofoaga Autu mo le Feso'ota'iga ma Tagata Fa'atau

by Stoked Associates

Client: Ajinomoto Malaysia Berhad

A' Design Award Apamemea Winner in Totonu Category

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Colors

The Design

About Ajinomoto Cec Nofoaga Autu mo le Feso'ota'iga ma Tagata Fa'atau

O le Ajinomoto CEC o se nofoaga mo le feso'ota'iga ma tagata fa'atau lea na fausia i totonu o se fale gaosimea fou i Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia. E amata le totonu o le fale i se puipui vitio LED tele lea e fa'afeiloa'i ai tagata faigaluega ma tagata asiasi a'o le'i ulufale i totonu o le Infoseum. Ona ta'ita'ia ai lea o tagata asiasi e se alaoa e ala atu ai i le talafaasolopito o le kamupani, auaunaga fa'apisinisi, ma oloa. O le fa'aaogaina o ata fa'ata'ata'i (projection mapping) fa'apea ma se faiga leo e lagolago ai le asiasiga, ma o se potu kuka e faia ai sauniga fefaasoaa'i e uiga i tofo. O laina sa'o ma mama e fa'amanatu mai ai le gaoioi o le tolo i le matagi.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Ajinomoto Cec Nofoaga Autu mo le Feso'ota'iga ma Tagata Fa'atau, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Ajinomoto Cec Nofoaga Autu mo le Feso'ota'iga ma Tagata Fa'atau e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Ajinomoto Cec Nofoaga Autu mo le Feso'ota'iga ma Tagata Fa'atau e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Dimensions & Packaging: Width 16880mm x Depth 9500mm x Height 3200mm
Tags: Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Production Technology: The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Design Challenge: Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Research: Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Inspiration: In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Project Duration: The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Operation Flow: By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Team Members: Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy
Image Credits: Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022