Pure Advance Flex Sikuta Eletise by Pure Electric

Pure Advance Flex Sikuta Eletise by Pure Electric is a highly esteemed winner of the very prestigious 2023 A' Design Award Platinamu in Mamanu Siku'ta Competition Category.

PlatinamuSiku'ta· 2023

Pure Advance Flex Sikuta Eletise

by Pure Electric

Client: Pure Electric

A' Design Award Platinamu Winner in Siku'ta Category

1,409,068

Verified Award Winner

Verify Award Status for #149070

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pure Advance Flex Sikuta Eletise

O le Pure Advance Flex o se sikuta eletise e mafai ona gaugau ua mamanuina mo femalagaaiga i le taulaga. E tu le tagata tietie i se tulaga masani e faasaga i luma, ma vaeluaina vae, lea e maua ai se tietiega e sili atu ona mautu ma faamalie atu nai lo se sikuta masani. O le tele o vaega e mafai ona gaugau e mafai ai ona gaugau le sikuta i se afifi tamai mo le teuina i avanoa laiti ma mo femalagaaiga e tele auala. E lagolagoina e le sikuta lona lava mamafa i vaega uma o le faagasologa o le gaugau, o lea e mafai ai ona faia le gaugau ma le tatalaina e ala i ni vaega faigofie e pai i ai. O le faavaa o se chassis alumini ua faia i le hydroforming, ma o vaega taitasi na filifilia ina ia tumau le mamafa i lalo.

The Recognition

About the A' Design Award Platinamu

O le A' Design Award Platinamu na manumalo ai Pure Advance Flex Sikuta Eletise, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pure Advance Flex Sikuta Eletise e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Pure Advance Flex Sikuta Eletise o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.
Dimensions & Packaging: Folded dimensions: 57(H) x 30(W) x 62cm(L). Mass: 16.2kg. Power: 500W rear motor (710W peak power). Maximum range: 40km. Water resistance: IP65 rated.
Tags: scooter, electric scooter, folding, transport, mobility
Production Technology: The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.
Design Challenge: While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.
Research: Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.
Inspiration: The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.
Project Duration: The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.
Operation Flow: A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.
Team Members: David Leonard