Sonder Moments Naked Eye 3D Art by Flint Walk

Sonder Moments Naked Eye 3D Art by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Ata Komepiuta Competition Category.

UʻameaAta Komepiuta· 2023

Sonder Moments Naked Eye 3D Art

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award Uʻamea Winner in Ata Komepiuta Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Naked Eye 3D Art

O Sonder Moments o se galuega faatino lautele 3D e vaaia e le mata e aunoa ma ni mea faakomepiuta, o loo faaali atu i luga o se pepa faasalalau numera i le eria autu o Chengdu, Saina. O le galuega faatino e faaali mai ai se tino tele na faia i le auala o kalafi faakomepiuta ma tekonolosi 3D e vaaia e le mata e aunoa ma ni mea faaopoopo. O elemene o fugalaau, maka mamona ma tioata ua tuufaatasia ma aafiaga fuainumera i luga o meteorite. O le galuega o loo faaalia i luga o se lau LED e 8K le maualuga o ata ma se fogaeleele e 888 mita fasitele. O le tele lautele o loo fatuina ai se aafiaga vaaia malosi. O le tino tele o loo fai ma sui o le lototele masani ma le malosi o tagata taitoatasi.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Sonder Moments Naked Eye 3D Art, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Sonder Moments Naked Eye 3D Art e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Sonder Moments Naked Eye 3D Art ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.