Kuwasawa Design School 2022 Tusitaiala e Kazune Watanabe

O le mamanu Kuwasawa Design School 2022 Tusitaiala e Kazune Watanabe o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Lolomi.

ArioLolomi· 2023

Kuwasawa Design School 2022 Tusitaiala

na mamanuina e Kazune Watanabe

Tagata Fa'atau: Kuwasawa Design School

Manumalo o le A' Design Award Ario i le Vaega Lolomi

587,300

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #149958

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Kuwasawa Design School 2022 Tusitaiala

Ta'iala a'oga mo Kuwasawa Design School, o le a'oga fa'atusa muamua i Iapani. I tausaga talu ai nei, o fesoʻotaʻiga i luga ole laiga ua faʻateleina, ma o le laina i le va o le mea moni ma le virtual ua amata ona faanenefu. I se tulaga faapena, Sa tuliloaina e le au mamanu le avanoa o le mamanu e ala i le faʻaalia o mea na iloa o numera ma analog (pepa ma lolomi). I le tepa muamua, e foliga mai o se tusi masani, ae galue le animation pe a toso ese. Ua vaevaeina le tusitaiala i ni voluma eseese ina ia mafai ai e tagata ona fiafia i ai i auala eseese. Na latou faʻamoemoe mo se faʻamatalaga numera e faʻaaoga ai le typography.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Kuwasawa Design School 2022 Tusitaiala, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Kuwasawa Design School 2022 Tusitaiala e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Kuwasawa Design School 2022 Tusitaiala o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Fua & Fa'apipi'i: Dimensions Width:182mm x Height:257mm x Depth:25mm
Fa'ailoga: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Tekonolosi Gaosiga: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Lu'itau o le Mamanu: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Su'esu'ega: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Fa'aosofia: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Umi o le Poloketi: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Fa'agasologa o Galuega: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.