O le mamanu Odea O Mea Tau Tupe Atoa e Odeabank A.S o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Fe'avea'i.
ApamemeaFe'avea'i· 2023
Odea O Mea Tau Tupe Atoa
na mamanuina e Odeabank A.S
Tagata Fa'atau: Odea Bank A.S
Manumalo o le A' Design Award Apamemea i le Vaega Fe'avea'i
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #150019Le Mamanu
E Uiga ia Odea O Mea Tau Tupe Atoa
Odea o se super-app o le a galue o se meafaigaluega tau tupe atoatoa mo tagata faʻatau a Odeabank. O se fofo tupe teufaafaigaluega atoa i le maketi Turkish. O le vaaiga mamao a le kamupani ia avea ma "phygital" faletupe o Turkey. O le mamanu a Odea e mafai ai e tagata faʻatau ona vaʻai i mea tau tupe uma ma paleni i se tepa, tuʻuina atu i le tagata faʻaoga se lagona o le manino ma faigofie ona maua faʻamatalaga talafeagai. Odea o lo'o ofoina atu se faiga fa'apitoa i mea tau tupe e lagolago ai le tuputupu a'e o pisinisi ma fa'amalosia le fa'aaogaina o le ala fa'atekinolosi.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Odea O Mea Tau Tupe Atoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Odea O Mea Tau Tupe Atoa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Odea O Mea Tau Tupe Atoa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
- Fua & Fa'apipi'i
- Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
- Fa'ailoga
- Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
- Tekonolosi Gaosiga
- The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ - Lu'itau o le Mamanu
- There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
- Su'esu'ega
- Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
- Fa'aosofia
- Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
- Umi o le Poloketi
- The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
- Fa'agasologa o Galuega
- The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
- Pateni
- Copyrights belong to Odeabank A.S, 2023
- Sui o le 'Au
- Odeabank CX Design Team
- Fa'aaloaloga o Ata
- Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023
Lagolago Tau Tupe
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