Moonshot Cafe Potu Fa'aaliga e Takeshi Yoshida

O le mamanu Moonshot Cafe Potu Fa'aaliga e Takeshi Yoshida o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Totonu.

ArioTotonu· 2023

Moonshot Cafe Potu Fa'aaliga

na mamanuina e Takeshi Yoshida

Tagata Fa'atau: Takeshi Yoshida

Manumalo o le A' Design Award Ario i le Vaega Totonu

21,255

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #150177

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Moonshot Cafe Potu Fa'aaliga

O lenei mamanu mo le Fale o Iapani i le CES 2023, o se tasi o fono tekinolosi sili ona tele i le lalolagi. Na fa'aosofia mai le faigofie ma le fa'aitiitiga, o manatu fa'avae o le Zen, lea ua tumau pea ma Iapani talu mai aso anamua. E seasea ona i ai se fale kofe, nai lo se potu fa'aaliga masani i se fono. E taumafai le avanoa e avea ma se nofoaga malū lea e amata ai fegalegaleaiga. E taulai fo'i i le manino ma le lautele ona o le maualalo o le taualuga o le nofoaga. E tele fo'i la'au lanu meamata, e fa'aalia ai le fa'auo i le si'osi'omaga, fa'aitiitia otaota, ma fausia se ea filemu ma le fiafia.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Moonshot Cafe Potu Fa'aaliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Moonshot Cafe Potu Fa'aaliga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Moonshot Cafe Potu Fa'aaliga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Fua & Fa'apipi'i: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Fa'ailoga: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Tekonolosi Gaosiga: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Lu'itau o le Mamanu: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Su'esu'ega: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Fa'aosofia: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Umi o le Poloketi: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Fa'agasologa o Galuega: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.