Satoro Ata Fa'ata'ita'iga o Satelite by Chris Chung

Satoro Ata Fa'ata'ita'iga o Satelite by Chris Chung is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Pu'eata Competition Category.

UʻameaPu'eata· 2023

Satoro Ata Fa'ata'ita'iga o Satelite

by Chris Chung

Client: RedPeak

A' Design Award Uʻamea Winner in Pu'eata Category

35,376

Verified Award Winner

Verify Award Status for #150528

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Satoro Ata Fa'ata'ita'iga o Satelite

Satoro o se faasologa o ata na pueina o se satelite laitiiti, na faia mo RedPeak. Na pueina nei ata a'o le'i lafoina le satelite i lona taamilosaga, i totonu o se vaega e masani ai fa'ata'ita'iga fa'akomepiuta. O tua pa'epa'e e fa'aalia ai auiliiliga fa'apitoa o le mamanu, a'o le fa'atulagaina o ata e maua ai se lagona o le mamafa ma le i ai moni. O fa'atulagaga o loo eseese mai ata lalata o vaega laiti se'ia oo i vaaiga lautele o le atigi atoa. O feso'ota'iga o le malamalama ma le paolo e fa'aalia ai mamanu o loo i luga o fogaea u'amea folafola. Na faia nei ata i le lua aso i Taipei mo fa'aoga fa'akomepiuta ma lomiga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Satoro Ata Fa'ata'ita'iga o Satelite, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Satoro Ata Fa'ata'ita'iga o Satelite e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Satoro Ata Fa'ata'ita'iga o Satelite ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
Dimensions & Packaging: Produced several works in different sizes for application on different uses.
Tags: Photography, Satellite, Space, Aerospace
Production Technology: Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
Design Challenge: To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
Research: The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
Inspiration: In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
Project Duration: Two-day shooting in Taipei.
Operation Flow: Satellite photography for digital and print applications.
Patents: Copyrights belong to Satoro, 2023.
Team Members: CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung
Image Credits: Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui