Gatorade Fuel Rover Kata Teu Fagu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Fa'alauiloa Competition Category.
ApamemeaFa'alauiloa· 2023
Gatorade Fuel Rover Kata Teu Fagu
by PepsiCo Design and Innovation
A' Design Award Apamemea Winner in Fa'alauiloa Category
Verified Award Winner
Verify Award Status for #150636The Design
About Gatorade Fuel Rover Kata Teu Fagu
Ole Gatorade Fuel Rover ose faiga teu fagu fa'agaoioi mo tagata faigaluega o 'au ta'aloga. E teu ma feaveaʻi e le Fuel Rover se numera tele o fagu a tagata taʻalo i le fanua. O se atigipusa teu i lalo e mafai ona teu ai se fagu fagu fa'aopoopo, aisa, mea faigaluega po'o otaota na aoina. O se laupapa aoga i tua e amoina ai ni ato teu se tolu e nonoa i lo latou nofoaga mo mea faigaluega mo aoaoga po'o le foma'i tausi mea'ai. O le mamanu e faasaʻoloto ai tagata faigaluega mai le amoina o mea i luga o o latou tino ma faafaigofie ai le gaoioi solo i le pito o le fanua. O le Fuel Rover o se faʻafouina o se mamanu muamua o le teu fagu.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Gatorade Fuel Rover Kata Teu Fagu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Gatorade Fuel Rover Kata Teu Fagu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Gatorade Fuel Rover Kata Teu Fagu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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