Sogno Jewelry Design Faʻamaufaʻailoga o Fatuga o le Meatotino e Named Co. Creative Agency

O le mamanu Sogno Jewelry Design Faʻamaufaʻailoga o Fatuga o le Meatotino e Named Co. Creative Agency o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.

ApamemeaFa'alauiloa· 2023

Sogno Jewelry Design Faʻamaufaʻailoga o Fatuga o le Meatotino

na mamanuina e Named Co. Creative Agency

Tagata Fa'atau: Sogno

Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa

31,119

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #151075

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sogno Jewelry Design Faʻamaufaʻailoga o Fatuga o le Meatotino

O le Sogno Jewelry Design o se faiga o faʻamaufaʻailoga o le fatuga na fatuina mo se meatotino faʻailoga mautu. O le logo e maua mai i foliga o laau, faʻatasi ai ma se piʻoga e faʻamanatu mai ai se ʻau ma vaega mai lau na faʻaopoopo i se ata tusitusi serif. O le laau mati o loʻo faʻaaogaina e fai ma faʻataʻitaʻiga autu. O se lisi (circle) o le mea autu lea, e faʻasino atu i se mama ma le sootaga i le va o ni tagata e toʻalua. O le faʻamaufaʻailoga ua faʻaaogaina i ata, lanu, faʻailoga, ato faʻatau, totonu o le faleoloa, ma pepa faʻatonu oloa. O le atigi mama lisi e tatala e pei o se fugalaau ua fuga mai, ma e limagafulu (50) faʻataʻitaʻiga na suʻesuʻeina.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Sogno Jewelry Design Faʻamaufaʻailoga o Fatuga o le Meatotino, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Sogno Jewelry Design Faʻamaufaʻailoga o Fatuga o le Meatotino e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Sogno Jewelry Design Faʻamaufaʻailoga o Fatuga o le Meatotino e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Fa'ailoga: Jewelry, Brand, Package, Identity, Symbol
Lu'itau o le Mamanu: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Su'esu'ega: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Fa'aosofia: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Umi o le Poloketi: The project started in October 2020 in Seoul, and finished in March 2021.
Fa'agasologa o Galuega: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Faitau le Fa'asalalauga

Lagolago Tau Tupe