Geneo Galuega Autu: Mamanu o le Showroom e Belina Zhang

O le mamanu Geneo Galuega Autu: Mamanu o le Showroom e Belina Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Totonu.

ApamemeaTotonu· 2023

Geneo Galuega Autu: Mamanu o le Showroom

na mamanuina e Belina Zhang

Tagata Fa'atau: Shanghai Brander Brand Design., Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Totonu

14,783

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #151218

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Geneo Galuega Autu: Mamanu o le Showroom

Tusitusiga o le Api: O Geneo o se showroom na mamanuina mo se fa'ailoga tausiga pa'u lea e tu'ufa'atasia le tekonolosi ma mea fa'anatura. O le avanoa e 280 mita fa'atafafa e fa'aaogaina ai le vai, la'au ma le okesene e fai ma autu tetele. O le eria ulufale o lo'o iai se fa'ailoga malamalama o le vai tafe, se pa puipui pa'u, se pa puipui ata tagata ma se fale ata tifaga 5D. E mafai ona ta'amilo le pa puipui pa'u, ona fa'aalia ai lea e le malamalama o la'au eseese i totonu. I le eria vitio, o le fa'amalamalamaina o le taualuga ma le faiga manogi e suia i le va'aiga o le fa'aaliga ata. O le pseudo cement ma le terrazzo e maua ai se foliga fa'anatura ma anamua, a'o pipi'i mea uma i tuluiga puipui na fa'amaluina ma fa'ase'eina i lima.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Geneo Galuega Autu: Mamanu o le Showroom, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Geneo Galuega Autu: Mamanu o le Showroom e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Geneo Galuega Autu: Mamanu o le Showroom e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Fua & Fa'apipi'i: Showroom covering 280m²
Fa'ailoga: beauty, tech, nature, interior, branding
Tekonolosi Gaosiga: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Lu'itau o le Mamanu: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Su'esu'ega: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Fa'aosofia: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Umi o le Poloketi: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Fa'agasologa o Galuega: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.