Flatiron Moli by Mr Smith Studio is a highly esteemed winner of the very prestigious 2024 A' Design Award Auro in Mamanu Malamalama Competition Category.

AuroMalamalama· 2024

Flatiron Moli

by Mr Smith Studio

Client: Egle

A' Design Award Auro Winner in Malamalama Category

538,381

Verified Award Winner

Verify Award Status for #152608

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Colors

The Design

About Flatiron Moli

Sa talitonu Achille Castiglioni e tatau ona aveese e le tufuga mamanu, aveese, aveese ma ia maua ai le mea autu o le mamanu. Sa masani Bruno Munari ona fai atu o le faigata o mea e faigofie, ae o le faafaigofie o mea e matua faigata tele. E sau le Flatiron mai le tuufaatasiga o nei taumatau e lua. O se puna malamalama ua puipuia e se tino e faia mai se laupepa uamea faigofie e tasi lava lona pusa. O le aofai itiiti o elemeni mo se oloa e iloga tele, o se aoina o moli ua faailogaina i se mamanu e taua e pei ona aoga.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Flatiron Moli, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Flatiron Moli e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Flatiron Moli e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging: Width 350mm x Depth 200mm x Height 1900mm
Tags: Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology: Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge: Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research: Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration: The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration: Development of the project took 4 months and took place in Milan
Operation Flow: Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents: Patented 2023
Team Members: MrSmith Studio
Image Credits: MrSmith Studio