Cats in a Box Mamanu Fefa'asoaa'iga by Daniel da Hora

Cats in a Box Mamanu Fefa'asoaa'iga by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award Uʻamea in Mamanu Fa'alauiloa Competition Category.

UʻameaFa'alauiloa· 2024

Cats in a Box Mamanu Fefa'asoaa'iga

by Daniel da Hora

Client: Adote Um Gatinho

A' Design Award Uʻamea Winner in Fa'alauiloa Category

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Colors

The Design

About Cats in a Box Mamanu Fefa'asoaa'iga

Na tu'ufa'atasia ma le atamai e le 'au mamanu o le fa'atauga ata fa'aali malolosi ma se si'osi'omaga fiafia, ma le fa'amoemoe e fa'ate'ate'a tala pepelo o le covid-19 ma fa'alauiloaina le talia o pusi. Fa'avae i su'esu'ega, na maua ai manatu sese, ma ta'ita'ia atu i fe'au aoga tele ma le atina'eina o laina oloa. E ala i se auala fa'atauina olaola ma se maketi alofa manuia, o le fa'atauga e le'i na'o le aoina o tupe ae na lu'itauina fo'i talitonuga fa'aagafesootai, ma fa'atupuina se nu'u e sili atu le malamalama ma le agaalofa.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Cats in a Box Mamanu Fefa'asoaa'iga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Cats in a Box Mamanu Fefa'asoaa'iga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Cats in a Box Mamanu Fefa'asoaa'iga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.