Flores Moega Malolo by Joao Demele is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Mamanu Meafale Competition Category.

ApamemeaMeafale· 2026

Flores Moega Malolo

by Joao Demele

Client: Karams

A' Design Award Apamemea Winner in Meafale Category

9,181

Verified Award Winner

Verify Award Status for #163636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flores Moega Malolo

O le Flores o se moega malolo ua mamanuina mo le nofonofo filemu ma le malologa. O le fausaga o lenei mea faitino e lapotopoto, ma o se faalagolago pi'o e siomia faifaipea le nofoa e fatuina ai se lagona o le puipuia. O le vaega autu e taoto i luga o se faavae lē faaalialia mo le mautu, ae o se laulau faapipii i le itu e ofoina atu se fogāfaa mo tusi, meainu poo mea totino. O se fausaga totonugalemu malosi ua tuufaatasia ma le foam maualuga lona mafiafia ma le ufiufi vaivai, faatasi ai ma suiga saʻo e mulimuli i pi'oga. O le laulau i le itu e faia i laau masani i luga o se fausaga uamea manifinifi.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Flores Moega Malolo, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Flores Moega Malolo e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Flores Moega Malolo e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.

The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.

Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
Dimensions & Packaging: Finishes: Tissue and Wood

Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm
Tags: Daybed, Flora, Conforming, Nature, Design, Modern
Production Technology: The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.

The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.

The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
Design Challenge: The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.

Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
Research: The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
Inspiration: Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.

The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
Project Duration: The project began in 2023 and was published in 2024, in São Paulo, Brazil.
Operation Flow: The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.

The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
Team Members: João Demele
Mollde