Seoul Auction The Concierge Fa'ata'atia'iga Totonu e Hyunju Julia Lee

O le mamanu Seoul Auction The Concierge Fa'ata'atia'iga Totonu e Hyunju Julia Lee o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Totonu.

ApamemeaTotonu· 2025

Seoul Auction The Concierge Fa'ata'atia'iga Totonu

na mamanuina e Hyunju Julia Lee

Tagata Fa'atau: Seoul Auction

Manumalo o le A' Design Award Apamemea i le Vaega Totonu

10,966

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #164380

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Seoul Auction The Concierge Fa'ata'atia'iga Totonu

O le The Concierge i le Seoul Auction e toe fa'atulagaina ai le faleoloa tāua maualuga e ala i se manatu o se avanoa faigofie i totonu o se avanoa. Ua tu'ufa'atasia lelei i totonu o le lobby e pei o se fale lomiga, e ofoina atu ai se si'osi'omaga filemu ma maualuga lea e fa'aleleia ai le va'aiga e ala i le faigofie. O se faitoto'a tioata tele ma se fa'amalama lautele e paleni lelei le matala ma le fa'atuatuaina, ae o galuega fa'atufugaga ua tu'uina ma pusa fulufulu e ta'ita'iina ma le loto malie i tagata asiasi. E ala i le taliaina o le matagofie o avanoa mama, e si'itia e The Concierge le manatu o le maualuga, ma fa'ataga ai i oloa ona iai le tulaga autu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Seoul Auction The Concierge Fa'ata'atia'iga Totonu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Seoul Auction The Concierge Fa'ata'atia'iga Totonu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Seoul Auction The Concierge Fa'ata'atia'iga Totonu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
Fua & Fa'apipi'i: The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
Fa'ailoga: MinimalistInteriorDesign, RetailInteriorDesign
Tekonolosi Gaosiga: The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
Lu'itau o le Mamanu: One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
Su'esu'ega: An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
Fa'aosofia: The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
Umi o le Poloketi: This project started in May 1 and finished in June 3, in Seoul, Korea.
Fa'agasologa o Galuega: The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
Sui o le 'Au: Designer: Hyunju Julia Lee
Fa'aaloaloga o Ata: Photographer: Teo