Krungthai Money Expo 2024 Fa'aaliga Fefa'ataua'iga ma Fa'aaliga by The Others Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Auro in Fa'aaliga Fefa'ataua'iga Competition Category.
AuroFa'aaliga Fefa'ataua'iga· 2025
Krungthai Money Expo 2024 Fa'aaliga Fefa'ataua'iga ma Fa'aaliga
Client: The Others Co., Ltd.
A' Design Award Auro Winner in Fa'aaliga Fefa'ataua'iga Category
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- Verified Award Winner
- Verify Award Status for #164559
The Design
About Krungthai Money Expo 2024 Fa'aaliga Fefa'ataua'iga ma Fa'aaliga
O le fale fa'aaliga a le Krungthai Bank i le Money Expo 2024, na fa'aosofia e le manu Vayupaksa i lona fa'ailoga, e fa'aalia ai le autu Empowering Tomorrow ma se mamanu fa'aonaponei ma matagofie. E tusa ma le 1,000 mita sikuea, o le taualuga o le fale fa'aaliga e pei o apaau fa'aputu e faia mai i uamea ma polycarbonate ma ni fins e pei o fulu. O le fa'atulagaga o le avanoa tatala e mafai ai ona ulufale mai itu uma, a'o meafale e 'ese'ese le maualuga e fa'amalosia ai feso'ota'iga i le va o vaega. O malamalama i luga o fins e fai ai se a'afiaga fa'alava ma manino, e fa'aleleia atili ai lona foliga mata'ina ma fa'amalosia ai le misiona a Krungthai o le Fa'amalosia Olaga Lelei mo Tagata Thai Uma.
The Recognition
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Krungthai Money Expo 2024 Fa'aaliga Fefa'ataua'iga ma Fa'aaliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Krungthai Money Expo 2024 Fa'aaliga Fefa'ataua'iga ma Fa'aaliga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Krungthai Money Expo 2024 Fa'aaliga Fefa'ataua'iga ma Fa'aaliga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
The design of Krungthai Bank’s pavilion at MONEY EXPO 2024, inspired by the wings of the Vayupaksa bird from the bank’s logo, reflects the concept of "Empowering Tomorrow." Covering 1,000 square meters, the pavilion features a roof resembling stacked wings, symbolizing the limitless potential of the bird's wings. This striking design enhances the bank's modern image and reinforces its mission of "Empowering Better Life for All Thais," aiming to attract new customers. - Dimensions & Packaging
- 1,000 square meters
- Tags
- #Krungthai #KrungthaiMoneyExpoBangkok2024 #ktbmoneyexpo2024 #empoweringtomorrow #theothersdstgr #dstgrtheothersevt #iameverythingco #HIOconnexion
- Production Technology
- The pavilion features an open-space design with furniture tailored to meet the diverse needs of its services. Mixed-height chairs and tables enhance connectivity between units while maintaining their independence. Designed without a distinct front or back, the pavilion allows easy access from all directions. For lighting, fixtures are installed on the fins, creating a transparent effect and an illusion of layers in the rooftop space.
- Design Challenge
- The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
- Research
- The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers.
- Inspiration
- The design of Krungthai Bank’s pavilion at MONEY EXPO 2024 is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.
- Project Duration
- 16-19 May 2024, IMPACT Arena, Muang Thong Thani, Nonthaburi, Thailand
- Operation Flow
- Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other. The pavilion is designed to have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof.
- Team Members
- Client: Krungthai Bank Public Company Limited
Design Studio: THE OTHERS Co., Ltd.
Managing Director: Nontawat Charoenchasri
Co-Founder: Parus Kiravanich
Co-Founder: Sittipong Hongthong
Architect: Chalongkiat Thongthanee
Architect: Theeradech Saoharuetasothon
Architect: Kittiwat Pantongkam
Architect: Metha Suriyavijitseranee
Architect: Preechaya Chanmak
Architect: Phubet Surin
Architect: Pissawat Phojan
Organizer: HIO CONNEXION - Image Credits
- Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024
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