Secret of Eternity 'Ula ma Pine Fa'amau by Esra Erciyes

Secret of Eternity 'Ula ma Pine Fa'amau by Esra Erciyes is a highly esteemed winner of the very prestigious 2025 A' Design Award Platinamu in Mamanu Mea Teuteuga Competition Category.

PlatinamuMea Teuteuga· 2025

Secret of Eternity 'Ula ma Pine Fa'amau

by Esra Erciyes

Client: Esra Ercİyes

A' Design Award Platinamu Winner in Mea Teuteuga Category

1,027,668
Verified Award Winner
Verify Award Status for #165548

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret of Eternity 'Ula ma Pine Fa'amau

Fa'aosofia e le ta'amilosaga o le ola fa'avavau o le mū Turritopsis Dohrnii, e amata lenei mea teutino i le alatoto tele i le ua, pipi'i fa'alelei i se foliga afa lapotopoto, ma fa'ai'u i le ogatotonu i luma o le ua. O ata pupula o taimane ma moli LED e fa'atusa ai gaoioiga tafe ma natura o le mū, fa'atupuina se va'aiga fa'amemeamea ma fa'aliliuina le mamanu i se galuega fa'atino natura. O lo'o fa'aogaina nei i se ma'a laitiiti ma se masini, ae fuafuaina le mea teutino e fa'agaoioia i le malosi o le la i le lumana'i, fa'amaonia le fa'atumauina ae o'o atu i ai le avanoa fa'apitoa o le tu'ufa'atasiga o se galuega fa'atino ma le tino.

The Recognition

About the A' Design Award Platinamu

O le A' Design Award Platinamu na manumalo ai Secret of Eternity 'Ula ma Pine Fa'amau, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Secret of Eternity 'Ula ma Pine Fa'amau e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Secret of Eternity 'Ula ma Pine Fa'amau o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Developed as the necklace of the future, this versatile piece of jewelry can be worn as both a necklace and a brooch. Unlike traditional necklaces, it rotates vertically in a 360 degree motion, reflecting the natural movement of marine life. It starts at the left carotid artery and wraps around the neck in a half-circle. The pendant can be detached and worn as a brooch. Powered by LED lighting and a battery, it is planned to operate on solar energy in the future.
Dimensions & Packaging: Necklace 141,22 X 53,10 X 260,69
Broosh 94,96 X 53,10 X 94,96
Tags: Secret of Eternity, Necklace, Brooch, mobile, futuristic, surrealism, art nouveau
Production Technology: The design was created using the Matrix program and cast in 18K gold. The ajour technique was applied to achieve lightweight components. The movement mechanism was constructed with a motor and gears, powered by a battery. LED lights were integrated into the design, and diamond stones were used.
Design Challenge: Synchronizing vertical movement was the biggest challenge. Integrating the motor and battery without compromising the aesthetics and reflecting the organic identity of a jellyfish in mechanical jewelry were difficult. Many prototypes resolved the issues. Initially, I aimed for solar power, but due to technological limitations in jewelry, it runs on a battery. Manufacturers and designers commented that my idea was impossible to produce.
Research: The Turritopsis Dohrnii jellyfish, known for its biological mechanism of regeneration, has the ability to transform its cells back to their original state, reversing its aging process. This remarkable capability links it to human biological processes such as aging, cell regeneration, and even biotechnology research. By integrating the concept of "infinite cycles" in design, it opens the door for both artistic and practical applications in various fields
Inspiration: This jewelry piece is inspired by the infinite life cycle of Turritopsis Dohrnii, a species of jellyfish capable of reverting from the adult medusa stage to the polyp stage, making it biologically immortal. The rotating curves symbolize infinite life, while the LED lights represent energy and purity. The necklace gracefully wraps around the neck in a semi-circle, ending at the jugular to highlight the source of life. Designed to function both as a necklace and a brooch, it is a functional work of art that symbolizes the endless cycle of life.
Project Duration: This design project started in September 2022 in Istanbul and was completed in September 2023. On October 7, 2023, it received an award at the 13th edition of the Next Horizon themed jewelry design competition organized by the Jewelry Exporters Association. The design was exhibited at the IJS Istanbul Jewelry Show from October 01,07 2023, and was also displayed at Yon Kuyumculuk, the jewelry company that produced the design. Additionally, it continues to be exhibited at the Jewelry Exporters Association.
Operation Flow: This design was created using the Matrix 3D Program and crafted with ajour technique for lightness in 18K gold. Additional gears were added to the vertical motor system for horizontal motion. Infinity curves were optimized, and a lightweight motor and battery power the jellyfish's movement and light. With a removable pin and easy lock system, it can transform into a brooch. The mechanical structure turns into an organic form through visual illusion.
Image Credits: Main image #1, Jewelry Designer Esra Erciyes/ 2022
Jewelry Production Team Sinan Yon, Recep Ustbas, Esra Erciyes /Jewelry Company Owner Sinan Yon ,Yon Jewelry Company 2022
Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk, Secret Of Eternity, 2023

Optional Image #1,Jewelry Designer, Concept Creator / Esra Erciyes ,Photographer/ Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan, Secret Of Eternity 2023

Optional Image #2, Jewelry Designer / Esra Erciyes , Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk,Secret Of Eternity 2023

Optional Image #3 Jewelry Designer Esra Erciyes/ Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk, Secret Of Eternity 2023

Optional Image #4 Jewelry Designer, / Esra Erciyes ,Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan, Edited / Ayşenur Şentürk ,Secret Of Eternity 2023