Miniso Land Faatau Oloa by Xiang Li is a highly esteemed winner of the very prestigious 2025 A' Design Award Auro in Mamanu Totonu Competition Category.

AuroTotonu· 2025

Miniso Land Faatau Oloa

by Xiang Li

A' Design Award Auro Winner in Totonu Category

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Verified Award Winner
Verify Award Status for #167818

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Colors

The Design

About Miniso Land Faatau Oloa

I totonu o le avanoa e tolu tulaga o Miniso Land, o loo i ai vaega tele e ono ma ituaiga oloa fa'ailoga fa'atasi e silia ma le fitusefulu mai lalolagi IP eseese. E ausia e le tusiata se tu'ufa'atasiga o le 'ese'esega o vaega ma le lelei o le fa'aogaina o le avanoa e ala i le fa'atūina o vaega fa'aleagaga 'ese'ese, e 'alo'ese ai mai le le fiafia e mafai ona sau mai fa'aasiasiga fa'atau masani e tutusa. Mai le vaega pusa ta'ape'ape'a e foliga mai e pei o i totonu o pulaulu piniki, le vaega atoatoa ma se aafiaga va'aia fa'apipi'i, le vaega mo fagafao ma le vaega manogi ma lagona 'ese'ese mai le natura, i le vaega fulufulu mulu e lagona ai e pei o le ulufale atu i se lalolagi tala fa'atausala.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Miniso Land Faatau Oloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Miniso Land Faatau Oloa e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Miniso Land Faatau Oloa e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

Read the Press Release