Cheetos Cheesy Verse 2024 Fa'atinoga Autū: Fuafuaga Fa'aaliga Fa'apitoa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Uʻamea in Mamanu Totonu Competition Category.
UʻameaTotonu· 2025
Cheetos Cheesy Verse 2024 Fa'atinoga Autū: Fuafuaga Fa'aaliga Fa'apitoa
by PepsiCo Design and Innovation
A' Design Award Uʻamea Winner in Totonu Category
Verified Award Winner
Verify Award Status for #169566The Design
About Cheetos Cheesy Verse 2024 Fa'atinoga Autū: Fuafuaga Fa'aaliga Fa'apitoa
Tusitusiga o le Tusi: Cheetos Cheesy Verse 2024 o se poto masani i fa'aaliga fa'apitoa na fatuina i Mexico City. O le lomiga lona tolu o le poloketi na tatalaina ia Iulai 2024 ma na tu'uina atu e le uiga fa'apitoa a le fa'ailoga, o Chester Cheetah. O le mamanu e vala'aulia ai tagata asiasi e su'esu'e ni pōto e sefulu 'ese'ese, e fa'atatau ta'itasi i se mea'ai suamalie e ese Cheetos, e aofia ai Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs ma Popcorn. E iai i avanoa taʻitasi lana autu ma uiga totino. O le fa'afiafiaga, teuga ma mea'ai o autu autu autu e tolu o le mamanu atoa.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Cheetos Cheesy Verse 2024 Fa'atinoga Autū: Fuafuaga Fa'aaliga Fa'apitoa, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Cheetos Cheesy Verse 2024 Fa'atinoga Autū: Fuafuaga Fa'aaliga Fa'apitoa e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Cheetos Cheesy Verse 2024 Fa'atinoga Autū: Fuafuaga Fa'aaliga Fa'apitoa ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
- Inspiration
- Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.
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