Alu sa'o i le anotusi
Pepsi Diner Milan 2024 Fale 'Ai Faapopoup i le Totonu o Fale e PepsiCo Design and Innovation

O le mamanu Pepsi Diner Milan 2024 Fale 'Ai Faapopoup i le Totonu o Fale e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Totonu.


ApamemeaTotonu· 2025

Pepsi Diner Milan 2024 Fale 'Ai Faapopoup i le Totonu o Fale

na mamanuina e PepsiCo Design and Innovation

Manumalo o le A' Design Award Apamemea i le Vaega Totonu

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Lanu

Le Mamanu

E Uiga ia Pepsi Diner Milan 2024 Fale 'Ai Faapopoup i le Totonu o Fale

Pepsi Diner Milan 2024 o se fale 'ai faapopoup na fatuina e fai ma avanoa fa'apisinisi le tumau i Milan. O le mamanu e aumaia ai le manatu o le "New York diner" i Europa, o le uluai fa'agaoioiga lea o le fale'aiga i fafo atu o le Iunaite Setete. O le totonu o le fale o loʻo faʻaogaina ai le ata fou o Pepsi ma le faiga o faʻailoga vaaia fou. O faasinomaga i aganu'u lauiloa a Italia, e aofia ai le lakapi ma musika, na faʻaaogaina i totonu o le avanoa, ma sa saunia se polokalame faʻatasi ma tagata lauiloa Italia mo tagata asiasi. O le sini o le galuega e fesootai ma tagata Europa e ala i le aofia ai o aganuu fa'apitonuu i le talaaga o le fa'aili.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Pepsi Diner Milan 2024 Fale 'Ai Faapopoup i le Totonu o Fale, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Pepsi Diner Milan 2024 Fale 'Ai Faapopoup i le Totonu o Fale e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Pepsi Diner Milan 2024 Fale 'Ai Faapopoup i le Totonu o Fale e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Fa'aosofia
The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Lagolago Tau Tupe

Su'esu'e i Tua Atu o le Designers.org

Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.

E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga