At Leash Fusi Solofanua, Manoa Solofanua by Lance Francisco

At Leash Fusi Solofanua, Manoa Solofanua by Lance Francisco is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Tausiga Manu Fale Competition Category.

ApamemeaTausiga Manu Fale· 2025

At Leash Fusi Solofanua, Manoa Solofanua

by Lance Francisco

Client: Lance Francisco

A' Design Award Apamemea Winner in Tausiga Manu Fale Category

25,116
Verified Award Winner
Verify Award Status for #169794

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About At Leash Fusi Solofanua, Manoa Solofanua

O le At Leash o se seti fusi ma manoa mo fagafao. O le fusi ma le manoa e faia i webbing ufiufi TPU, na filifilia ona o lona malosi tumau, gafatia ma le teena o le vai. O vaega uma e lua e 3.8 senitimita le lautele, ma o le foliga lautele e faasoasoa tutusa ai le mamafa mo le mafanafana o le fagafao. O pu faamalosia e 9 milimita e mafai ai ona faapipii mea teuteu, ina ia mafai ona faapitoa mai le seti taitasi. O se fao pipii vave e mafai ai ona vave fusi ma tatala. E mafai ona faafetaui le au mo le tautaina i le lima, i le sulugatiti, po o le fesuisuiaʻi i le tino.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai At Leash Fusi Solofanua, Manoa Solofanua, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina At Leash Fusi Solofanua, Manoa Solofanua e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. At Leash Fusi Solofanua, Manoa Solofanua e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
Dimensions & Packaging: Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
Tags: customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
Production Technology: at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
Design Challenge: The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
Research: Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
Inspiration: at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
Project Duration: Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
Operation Flow: at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
Patents: Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.