O le mamanu Namuh Investment Rebranding Mamanu Fa'asinomaga Fa'atauga e LMNT Company o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.
ApamemeaFa'alauiloa· 2025
Namuh Investment Rebranding Mamanu Fa'asinomaga Fa'atauga
na mamanuina e LMNT Company
Tagata Fa'atau: LMNT Company
Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #170399Le Mamanu
E Uiga ia Namuh Investment Rebranding Mamanu Fa'asinomaga Fa'atauga
O le Namuh Investment Rebranding ose mamanu fa'asinomaga fa'atauga na fatuina mo se fa'avae fa'afaigaluega mo tupe teu totogi ua fa'atatau i Millennials ma Gen Z. O lenei toe fa'ailoga e ave ai le fa'avae e le gata i le fefa'ataua'iga o sea ae oo atu i le atina'e patino e ala i le teu tupe. O se faiga mamanu e fa'avae i luga o se fa'atagata faitoto'a e fa'atusa ai avanoa fou ma fa'aoga tumau i luga o vaega uma e feso'ota'i ai ma tagata fa'atau. O ata mata'ina e fa'aalia ai le teu tupe o se mea e faigofie ona malamalama ma agava'a i ai. O le manatu o le Daily Shift e fa'aosofia ai le fa'aaogaina o tupe i aso ta'itasi ina ia liua i se teuga tupe mo le lumana'i.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Namuh Investment Rebranding Mamanu Fa'asinomaga Fa'atauga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Namuh Investment Rebranding Mamanu Fa'asinomaga Fa'atauga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Namuh Investment Rebranding Mamanu Fa'asinomaga Fa'atauga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Fua & Fa'apipi'i
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Fa'ailoga
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Tekonolosi Gaosiga
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Lu'itau o le Mamanu
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Su'esu'ega
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Fa'aosofia
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Umi o le Poloketi
- Seoul, Republic of Korea
- Fa'agasologa o Galuega
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Pateni
- ⓒ2024. LMNT all rights reserved.
- Sui o le 'Au
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Fa'aaloaloga o Ata
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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