Masseria Auraterrae Malologa Natura by Bepi Povia

Masseria Auraterrae Malologa Natura by Bepi Povia is a highly esteemed winner of the very prestigious 2025 A' Design Award Uʻamea in Mamanu Fausaga Fale Competition Category.

UʻameaFausaga Fale· 2025

Masseria Auraterrae Malologa Natura

by Bepi Povia

Client: BPI&G + Partners

A' Design Award Uʻamea Winner in Fausaga Fale Category

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Verified Award Winner

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Colors

The Design

About Masseria Auraterrae Malologa Natura

O le Masseria Auraterrae o se malologa natura o loʻo iai i Polignano a Mare, Puglia, Italia. O le poloketi e toe faʻaleleia ai se fale anamua e 3000 mita fasofa i totonu o le 120000 mita fasofa o le fanua. O le mamanu e mulimuli i le manatu o Roots, lea e faʻatauaina ai faiga masani, mea faʻapitoa mai le lotoifale ma auala faufale ua tuufaasolo mai lea augatupulaga i lea augatupulaga. O mea faʻapitoa e maua i le lotoifale e faʻaitiitia ai manaʻoga femalagaaʻi ma lagolagoina ai le tamaoaiga faʻalotoifale. Ua tuufaatasia le aoina o le vai timu, malosiaga faʻafouina ma le puleaina o otaota faʻanatura. Sa faasaoina foi ma tausia maupu maa anamua ma isi mea faʻasolopito.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Masseria Auraterrae Malologa Natura, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Masseria Auraterrae Malologa Natura e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Masseria Auraterrae Malologa Natura ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.