O le mamanu Tels Cargo Igoa o le Kamupani e Nargiza Usmanova o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Uʻamea i le Vaega Tauva Mamanu Fa'alauiloa.
UʻameaFa'alauiloa· 2025
Tels Cargo Igoa o le Kamupani
na mamanuina e Nargiza Usmanova
Tagata Fa'atau: TELS Cargo
Manumalo o le A' Design Award Uʻamea i le Vaega Fa'alauiloa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #172023Le Mamanu
E Uiga ia Tels Cargo Igoa o le Kamupani
O le Tels Cargo o se ata faailoga o se kamupani (brand identity) na faia mo se kamupani felauaiga a Europa e taulaʻi i le felauaiga o taavale (automotive cargo). O le logo e taofia ai le tautusi muamua (typography), lanu filifilia, ma le faailoga e lima laina (five-stripe) o se palate, ina ia mafai ai ona iloa lelei. O se elemene faalapotopoto e fai ma sui o le la ma le malamalama. O mataitusi G ma le O i le upu Cargo ua fesootai e faaali ai le gaioiga. O lenei ata faailoga e faaaogaina i mamanu o loli, kalena i luga o puipui, mea faigaluega a ofisa, kata fiafia, fagu vai, ato, uati puipui, faʻatulagaga faʻaaliga ma meaalofa. O le lanu efuefu ma le moli e lagolagoina ai se foliga faaonaponei ma le atamai.
Le Fa'ailogaina
E Uiga i le A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Tels Cargo Igoa o le Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Tels Cargo Igoa o le Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Tels Cargo Igoa o le Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Fua & Fa'apipi'i
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Fa'ailoga
- Branding, Identity, Graphic design, Logo design, Visual design
- Tekonolosi Gaosiga
- All advertising product layouts are created using graphic design software.
- Lu'itau o le Mamanu
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Su'esu'ega
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Fa'aosofia
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Umi o le Poloketi
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Fa'agasologa o Galuega
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Pateni
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Fa'aaloaloga o Ata
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
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