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Sneakpeak Polokalama e Siaki ai Tatalaga o Seevae Taʻaloga by Andre Anthony Magracia

Sneakpeak Polokalama e Siaki ai Tatalaga o Seevae Taʻaloga by Andre Anthony Magracia is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Mamanu Oloa Numera Competition Category.


ApamemeaOloa Numera· 2026

Sneakpeak Polokalama e Siaki ai Tatalaga o Seevae Taʻaloga

by Andre Anthony Magracia

Client: Andre Magracia

A' Design Award Apamemea Winner in Oloa Numera Category

Colors

The Design

About Sneakpeak Polokalama e Siaki ai Tatalaga o Seevae Taʻaloga

O le Sneakpeak o se polokalama telefoni feaveaʻi ua fuafuaina e fesoasoani i tagata fiafia i seevae taʻaloga e siaki ai tatalaga o seevae e faʻatapulaʻaina. O faʻamatalaga e uiga i ia tatalaga e masani ona salalau i luga o upega tafaʻilagi, fono i luga o le initaneti ma ala o fesoʻotaʻiga faʻaagafesootai. E aoina e le Sneakpeak faʻamatalaga o tatalaga i le nofoaga e tasi. O faʻailoga faʻapitoa mo le tagata, se kalena o tatalaga ma widgets i le lau autu e maua ai faʻamatalaga vave i faʻataʻitaʻiga filifilia. E tatala se potu faʻafesoʻotaʻi e faitau i lalo le taimi aʻo leʻi oʻo i tatalaga taʻitasi ma faʻatagaina ai talanoaga tuusaʻo i le va o tagata faʻaoga. E galue le polokalama i masini iOS ma Android ma lagolagoina lau telefoni feaveaʻi faʻaonaponei i ona lapoʻa eseese.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Sneakpeak Polokalama e Siaki ai Tatalaga o Seevae Taʻaloga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Sneakpeak Polokalama e Siaki ai Tatalaga o Seevae Taʻaloga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Sneakpeak Polokalama e Siaki ai Tatalaga o Seevae Taʻaloga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sneakpeak is a mobile app that makes exclusive sneaker releases easier for sneakerheads to track. Users can customize the sneakers they want to track through personalized alerts, a calendar view, and home screen widgets for quick updates.
The interactive countdown room lets users chat and connect live while waiting for a drop, making the experience feel shared with the sneaker community.
Dimensions & Packaging
Sneakpeak is a mobile application compatible with iOS and Android platforms. Designed using responsive UI principles, it supports all modern smartphone screen sizes.
Tags
Sneaker, Sneaker release, Mobile, Interactive, App, sneakpeak, Tracking, ShoppingIOS,
Production Technology
User research was the foundation of the design process. Through interviews and journey mapping with sneakerheads, I identified key frustrations including, scattered information across platforms, lack of personalization, and poor drop-day experiences. Using Figma, FigJam, and Notion, I prototyped and tested solutions iteratively.
Design Challenge
A key challenge was designing a tool that felt useful to users who want to monitor sneaker releases. The challenge was to include features of community engagement and user customization, so users would continue to use the platform. Ideally, Sneakpeak would be a place where users interact with others while being a database of a sneaker's history, value, and interest.
Research
User-centered research aimed to understand frustrations around sneaker releases. I used surveys, interviews, and community observation to gather data from sneakerheads. Participants shared common pain points including lack of personalization, bad drop-day experiences, and alternative hacks they do. Insights led to features like tracking customization and the interactive waiting room, improving both individual planning and community connection.
Inspiration
After each sneaker drop, I would often scroll through online forums to see the collective disappointment from those who missed out. I also felt disconnected with the uneventful confirmation screen. I wanted to design a platform that better reflects the lively discussions and reactions on social media before and following anticipated releases.
Project Duration
The project started in February 2023 in New York and finished in May 2025 in Brooklyn, New York.
Operation Flow
Users interact with Sneakpeak through a personalized dashboard where they track selected sneaker they want to track via the sneaker calendar. The interactive countdown room activates before each drop, enabling live chat and shared anticipation. The app improves the experience by reducing clutter, focusing only on desired drops, and transforming anxious waiting into social engagement within the sneaker community.
Team Members
Andre Anthony Magracia
Image Credits
Image #1 Product Designer Andre Magracia, 2025.
Image #2 Product Designer Dusha Castro, 2025.
Image #3 Product Designer Andre Magracia, 2025.
Image #4 Product Designer Dusha Castro, 2025.

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