Alu sa'o i le anotusi
Orla 55 Faasinomaga o le Ituaiga e Jesmynny Morais

O le mamanu Orla 55 Faasinomaga o le Ituaiga e Jesmynny Morais o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Ario i le Vaega Tauva Mamanu Fa'alauiloa.


ArioFa'alauiloa· 2026

Orla 55 Faasinomaga o le Ituaiga

na mamanuina e Jesmynny Morais

Tagata Fa'atau: Dinamize Empreendimentos

Manumalo o le A' Design Award Ario i le Vaega Fa'alauiloa

18,307

Lanu

Le Mamanu

E Uiga ia Orla 55 Faasinomaga o le Ituaiga

Na atiaʻe le ituaiga Orla 55 i le galulue vavalalata ma le kamupani tusiata fale, ma maua ai musumusuga mai le faiga faaonaponei a Pasila i le vaitau o le 1950. O lona faasinomaga vaaia e aofia ai laina mamā, le paleni o foliga geometric, ma faasinoga lemū i lena vaitau, ma fausia ai se sootaga manino i le va o le fale, lana gagana tusiata fale, ma le ituaiga lava ia. O lenei auala tuufaatasia e mautinoa ai se mamanu felagolagomai ma tumau e atagia ai le talafaasolopito ma uiga faaonaponei o le galuega.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Orla 55 Faasinomaga o le Ituaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Orla 55 Faasinomaga o le Ituaiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Orla 55 Faasinomaga o le Ituaiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Fua & Fa'apipi'i
Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Fa'ailoga
Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Tekonolosi Gaosiga
The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Lu'itau o le Mamanu
The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Su'esu'ega
The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Fa'aosofia
Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Umi o le Poloketi
The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Fa'agasologa o Galuega
Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Pateni
Copyright belongs to Jesmynny Morais, 2025
Fa'aaloaloga o Ata
Vídeo: Jesmynny Morais

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