Huong Incense Fa'ailoga Fa'apitoa, Fa'atulagaina o Afifi e Huy Nguyen Tran

O le mamanu Huong Incense Fa'ailoga Fa'apitoa, Fa'atulagaina o Afifi e Huy Nguyen Tran o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.

ApamemeaFa'alauiloa· 2026

Huong Incense Fa'ailoga Fa'apitoa, Fa'atulagaina o Afifi

na mamanuina e Huy Nguyen Tran

Tagata Fa'atau: Huong

Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #178292

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Huong Incense Fa'ailoga Fa'apitoa, Fa'atulagaina o Afifi

O Huong o se galuega fa'ailoga ma fa'atulagaina o afifi mo se fa'ailoga fa'aonaponei a Vietnam o mea manogi mumū. O le fa'atulagaina e toe fa'auigaina ai le tapua'iga i tuā'oi o se sauniga to'afilemu e fa'alogoina e augatupulaga talavou. O lanu e mulimulita'i i Elemene e Lima, ma o le fausaga o le afifi e maua mai i le Fetaui e Ono ma le fale masani e tolu ona vaega. O le seti e aofia ai se pusa autū e ono itu, e ono pusa mea manogi i totonu, e lua mea e tu'u ai mea manogi ma mea lomia. O se upega tafa'ilagi fa'atasi e igoa ia Gap e fa'alautele atu ai le faiga fa'ava'aia lava lea e tasi, e mafai ai e tagata asiasi ona fegalegaleai ma ata fa'aataata o tuā'oi ua fausia mai i o latou lava paolo.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Huong Incense Fa'ailoga Fa'apitoa, Fa'atulagaina o Afifi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Huong Incense Fa'ailoga Fa'apitoa, Fa'atulagaina o Afifi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Huong Incense Fa'ailoga Fa'apitoa, Fa'atulagaina o Afifi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Fua & Fa'apipi'i: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Fa'ailoga: Renovative, Original, Respect, Nostalgic, Mythical
Tekonolosi Gaosiga: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Lu'itau o le Mamanu: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Su'esu'ega: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Fa'aosofia: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Umi o le Poloketi: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Fa'agasologa o Galuega: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Sui o le 'Au: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh