Song Ato Pakete by Songmont is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Mamanu Mea Fa'aopoopo Competition Category.

ApamemeaMea Fa'aopoopo· 2026

Song Ato Pakete

by Songmont

Client: Songmont

A' Design Award Apamemea Winner in Mea Fa'aopoopo Category

9,475

Verified Award Winner

Verify Award Status for #178946

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Song Ato Pakete

O le Song o se ato pakete na musuia e le manulele lele (kite) o le swallow mai Sasaʻe ma lona faʻavaa mama o le ofe. O se fausaga lagolago faʻa-O i itu uma e lua e faʻaaogaina ai le paʻu vaivai ma le malosi e taofi ai se foliga manino e aunoa ma ni ufiufi maʻaʻa i totonu, ae tumau pea le vaivai o le pito i tua pe a paʻi i ai. O le ato e faia i le paʻu vegan e gaosia mai palasitika o le sami ua toe faʻaaogaina ma isi mea faʻaleaogaina, ma se foliga o luga ua faʻamalūlūina. O se faiga loka felavasaʻi ma se snap faʻalua ma se faʻamau maneta e mafai ai ona teu saogalemu ma vave ona maua atu i mea i totonu. O se fusi e mafai ona aveese ma se taga i totonu e mafai ona aveese e mafai ai ona faʻaaogaina i le lima pe faʻasolo i le tino.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Song Ato Pakete, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Song Ato Pakete e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Song Ato Pakete e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bag innovatively integrates the lightweight yet sturdy construction of Eastern swallow kites, translating the U shaped stress distribution observed in bent bamboo strips into an O shaped support structure. The structure adopts supple, resilient leather for self support, enabling the bag to maintain a crisp silhouette. A cross lock system combines a mortise and tenon dual bar snap with a magnetic buckle for secure storage and quick access, meeting user needs through humanized details.
Dimensions & Packaging: product dimensions, 190 mm x 170 mm x 200 mm
Tags: Bucket Bag, Structure of Eastern Swallow Kites, O Shaped Support Structure, Soft yet Structured, Recycled Vegan Leather, Dual Security Cross Lock System
Production Technology: The bag employs vegan leather made from recycled ocean plastic and other waste materials, providing a delicate texture, excellent elasticity, and lasting durability while promoting a circular economy. Treated with a tumbling process, it boasts a well textured surface, enhancing visual layering and offering a gentle touch.
Design Challenge: The core innovation is a lightweight structure that offers a soft yet structured solution. The bag utilizes an O shaped support structure on both sides. The structure adopts supple, resilient leather to mimic the U shaped stress distribution observed in bent bamboo strips, enabling the bag to maintain a crisp silhouette even when carrying heavy loads, with no rigid linings required. It is strategically placed along side panels and handles, ensuring areas like the back remain soft to the touch.
Research: Traditional bags often struggle to balance softness with crispness: too soft and they are prone to deformation, too rigid and comfort is compromised. In response, this product innovatively draws inspiration from the swallow kite, using supple leather to create a structure that provides moderate support while ensuring softness and a minimalist aesthetic. Combined with a cross lock system and an adjustable strap, it fully meets the demand of modern users for both aesthetic appeal and practicality.
Inspiration: Inspired by the Eastern swallow kite, this bag translates the kite making logic, where lightweight bamboo strips are scientifically arranged to lend soft paper both stability and tension, into an O shaped support structure on both sides, reinterpreting the functionality and aesthetic appeal of traditional craftsmanship in a modern manner.
Project Duration: The product was first designed in June 2018 and launched in early 2019. It underwent an iterative redesign in Beijing in June 2025, and the new 3.0 version will be officially launched in Beijing in March 2026.
Operation Flow: The bag introduces a dual security cross lock system: a horizontal mortise and tenon double bar snap supports one handed locking or unlocking, while a vertical magnetic buckle allows one second opening or closing. This ensures secure storage and convenient access.
With a detachable, adjustable strap and a removable inner pouch, the bag delivers multiple carrying options like handheld or crossbody and allows compact storage, easily adapting to daily commuting, casual outings, and business travel.
Team Members: Song Fu