China Moutai Le Mamanu Totonu o le Faleoloa Fa'atau e Scene Aesthetics Design Co., Ltd

O le mamanu China Moutai Le Mamanu Totonu o le Faleoloa Fa'atau e Scene Aesthetics Design Co., Ltd o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Totonu.

ApamemeaTotonu· 2026

China Moutai Le Mamanu Totonu o le Faleoloa Fa'atau

na mamanuina e Scene Aesthetics Design Co., Ltd

Tagata Fa'atau: Scene Aesthetics Design Co., Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Totonu

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #181493

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia China Moutai Le Mamanu Totonu o le Faleoloa Fa'atau

O le China Moutai o se mamanu totonu o le faleoloa fa'atau e 317 sikuea mita na faia mo se avanoa e fa'aalia ai le fa'ailoga o le baijiu. O le mamanu e tu'ufa'atasia ai le fa'aaliga o oloa ma fa'apipi'iga fegalegaleai. O saito sorghum ma le saito e fa'atulaga i ni fa'asologa fa'apa'o e fa'aalia ai le fa'asinomaga o le itulagi. O se uili lanu e fa'aalia ai le suiga o le lanu o le 'ava malosi a'o fa'ateleina ona tausaga, ma o se puipui o tofo e fa'amatala ai manogi o le sosi e ala i ata ma vaega manogi. O pupuni pu'epu'e e fa'amanatu mai ai pu ninii o fagu 'ele'ele ma fa'aaogaina e fai ma vaeluaga. O laupapa lanu vaivai, fa'amatalaga u'amea, lanu efuefu o le tio ma fa'ai'uga pa'epa'e vaivai e fausia ai le fa'avasegaga o lanu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai China Moutai Le Mamanu Totonu o le Faleoloa Fa'atau, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina China Moutai Le Mamanu Totonu o le Faleoloa Fa'atau e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. China Moutai Le Mamanu Totonu o le Faleoloa Fa'atau e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Fua & Fa'apipi'i: 317 square meters
Fa'ailoga: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Tekonolosi Gaosiga: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Lu'itau o le Mamanu: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Su'esu'ega: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Fa'aosofia: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Umi o le Poloketi: The first flagship store is expected to open in Singapore in June 2026.
Fa'agasologa o Galuega: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Sui o le 'Au: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang