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Moxy Istanbul Taksim Totonu o le Faletalimalo by Asli Arikan Dayioglu

Moxy Istanbul Taksim Totonu o le Faletalimalo by Asli Arikan Dayioglu is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Mamanu Totonu Competition Category.


ApamemeaTotonu· 2026

Moxy Istanbul Taksim Totonu o le Faletalimalo

by Asli Arikan Dayioglu

Client: Designist

A' Design Award Apamemea Winner in Totonu Category

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The Design

About Moxy Istanbul Taksim Totonu o le Faletalimalo

O le Moxy Istanbul Taksim o se totonu o le faletalimalo o loo i Beyoglu, Istanbul. E aofia ai le mamanu i le tusa ma le 3,500 sikuea mita ma na faia e ala i se auala o le toe faaaogaina fetuutuunai. O le lobby, pa, nofoaga malolo, ma nofoaga faatau oloa e tafe atu i se avanoa faaagafesootai faaauau e tasi e aunoa ma ni tuaoi mautu. O suiga i lanu, malamalama, ma mea faitino e taialaina ai le femalagaiga. Ua tuufaatasia mea faitino faapisinisi ma mea faitino mafanafana, ma ua tuufaatasia ata i luga o fogafale. Na faasaoina elemene faavae sa i ai ma lagolagoina i faavaa uamea mamā. O potu o malo e ofoina atu se nofoaga filemu e malolo ai.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Moxy Istanbul Taksim Totonu o le Faletalimalo, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Moxy Istanbul Taksim Totonu o le Faletalimalo e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Moxy Istanbul Taksim Totonu o le Faletalimalo e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project reinterprets Istanbul's layered urban identity through a bold, experiential interior. Conceived as a dynamic spatial collage, it dissolves boundaries between lobby, bar, and lounge to create a continuous social landscape. Strong chromatic contrasts, integrated graphics, and a refined balance of industrial and warm materials define its character, transforming urban energy into a structured yet vibrant spatial experience.
Dimensions & Packaging
The project covers approximately 3,500 square meter of interior space. Floor-to-ceiling height varies between 3,200 mm and 4,500 mm in public areas, and 2,800 mm in guest rooms. Modular partitions are designed on a 1,200 mm grid system. Custom millwork elements range between 600–900 mm depth. Integrated LED lighting operates at 3000K–3500K. Acoustic panels (40 mm thickness) and reinforced lightweight steel substructures ensure structural and acoustic performance.
Tags
Adaptive reuse, Urban interior architecture, Experiential design, Beyoglu, Mixed-use hospitality, Spatial fluidity, Graphic integration, Industrial materiality, Cultural context, Contemporary heritage
Production Technology
The project was developed through an adaptive reuse approach based on detailed site analysis and circulation studies. Existing structural elements were preserved and strengthened, while new interventions were implemented using lightweight steel framing and modular systems. Custom-made joinery and precision-cut panels ensured accuracy in execution. Layered lighting scenarios were integrated to enhance spatial depth, material contrast, and overall user experience.
Design Challenge
The primary creative challenge was balancing Beyoglu’s historic architectural shell with a bold contemporary identity. Preserving structural traces while meeting current building codes, fire regulations, and acoustic standards required precise coordination. Integrating expressive colors and graphics without overwhelming the existing fabric was another key obstacle. Limited intervention zones and structural constraints demanded innovative detailing and lightweight construction solutions to achieve spatial fluidity without compromising heritage value.
Research
Type of Research: Applied spatial and urban context research.
Research Objectives: To translate Beyoglu’s social energy and layered history into an experiential interior.
Methodology: Site observation, circulation analysis, and adaptive reuse strategy development.
Data Collection and Research Tools Used: On-site mapping, photographic documentation, user flow diagrams, and material studies.
Participants or Experiments: Design team workshops and user scenario simulations.
Results: A fluid, interaction-driven layout.
Insights and Impacts: Demonstrated how urban dynamics can inform interior identity.
Effect in Real-Life: Enhances user engagement, supports business vitality, and promotes culturally responsive design.
Inspiration
The project draws inspiration from Istanbul's layered history and dynamic urban rhythm. Street life, cultural contrasts, and the coexistence of past and present informed the concept. Research into adaptive reuse and experiential circulation guided a layout that dissolves boundaries and encourages interaction, translating the district’s vibrant energy into a cohesive architectural narrative.
Project Duration
The project started in March 2023 in Istanbul and was completed in March 2025 in Beyoglu, Istanbul. The realization process included site analysis, concept development, detailed design, and on-site implementation phases carried out in coordination with consultants and contractors.
Operation Flow
The space is designed to be intuitive and fluid. Visitors naturally move between lobby, bar, lounge, and retail without strict boundaries, experiencing the interior as a continuous social environment. Shifts in color, light, and material subtly guide circulation. Public areas encourage interaction and spontaneity, while guest rooms provide calm retreat. This balance allows the project to adapt to different tempos throughout the day, enhancing comfort and engagement.
Team Members
Aslı Arıkan Dayıoglu, Interior Architect
Reyhan Uras, Architect
Cansu Erdem, Interior Architect
Ecem Oksuz, Architect
Yigit Gurkan, Interior Architect
Yeliz Kazancı, Architect
Image Credits
Image #1: Photographer Lomono Production (Production Studio), Moxy Istanbul Taksim 2025.
Image #2: Hotel Archive (Property Owner),Moxy Istanbul Taksim, 2025.
Image #3: Hotel Archive (Property Owner), Moxy Istanbul Taksim, 2025.
Image #4: Hotel Archive (Property Owner),Moxy Istanbul Taksim, 2025.
Image #5: Photographer Lomono Production (Production Studio), Moxy Istanbul Taksim 2025.

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