O le mamanu Digital Fashion Galuega Autu: Faʻaaliga Faʻailoga Faʻaonaponei e Fabrix World o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Ario i le Vaega Tauva Mamanu Fa'alavelave.
ArioFa'alavelave· 2026
Digital Fashion Galuega Autu: Faʻaaliga Faʻailoga Faʻaonaponei
na mamanuina e Fabrix World
Tagata Fa'atau: FabriX
Manumalo o le A' Design Award Ario i le Vaega Fa'alavelave
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #181845Le Mamanu
E Uiga ia Digital Fashion Galuega Autu: Faʻaaliga Faʻailoga Faʻaonaponei
Tusitusiga Tusi: O le faʻapipiʻiina i le ComplexCon Hong Kong 2025 na faʻaalia ai se siosiomaga faʻatau e faʻatulagaina e ala i se faiga phygital e tuʻufaʻatasia ai le mamanu o avanoa ma feso'ota'iga fegalegaleai. O fale faʻataʻitaʻi AR, faʻaaliga faʻapipiʻi ma se feso'ota'iga muamua o le telefoni feʻaveaʻi na faia ai se faʻasologa faifai pea e vaʻai-nei faʻataʻitaʻi-nei faʻatonu-nei. O luga atoa o loʻo atagia mai ma avanoa e tele itu faʻatonuga na taʻitaʻia ai le taʻamilosaga, aʻo le faʻaputuina o faʻamatalaga faʻapipiʻi na mafai ai ona maua faʻamatalaga i le taimi moni mo le gaosiga e faʻavae i le manaʻoga, e faʻaalia ai se auala faʻafefiloi i siosiomaga faʻatau faʻaonaponei.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Digital Fashion Galuega Autu: Faʻaaliga Faʻailoga Faʻaonaponei, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Digital Fashion Galuega Autu: Faʻaaliga Faʻailoga Faʻaonaponei e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Digital Fashion Galuega Autu: Faʻaaliga Faʻailoga Faʻaonaponei o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
- Fua & Fa'apipi'i
- The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
- Fa'ailoga
- Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
- Tekonolosi Gaosiga
- The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.
The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration. - Lu'itau o le Mamanu
- A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
- Su'esu'ega
- Type of Research: Applied experiential design research.
Objectives: To validate phygital retail models.
Methodology: User journey mapping, prototype testing and live event implementation.
Tools: AR kiosks, AI storytelling content, digital commerce platforms.
Participants: Designers, visitors and Gen Z consumers.
Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models. - Fa'aosofia
- The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
- Umi o le Poloketi
- The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
- Fa'agasologa o Galuega
- Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
- Pateni
- Copyrights belong to FabriX World, 2025
- Sui o le 'Au
- Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai
Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress
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